Native Ads for WordPress with AdBlade [WordPress Wednesday]
Native advertising platform Adblade announced its new RTB (real-time bidding) plugin for WordPress publishers.
Users of WordPress will now be able to access ads from numerous third-party sources including demand side platforms such as StackAdapt, Zemanta, PowerLinks, PulsePoint, Smaato and others who will bid in real-time for Adblade publisher inventory.
“Using our proprietary Value Score pricing technology our system can ensure that our own direct sold ads as well as 3rd party RTB ads are served precisely on those publisher URLs that maximize return for advertisers”, said Mike Ivancic, Director of Product & Development at Adiant, parent company of Adblade. “This same real-time pricing process guarantees the highest possible CPMs for Adblade’s publishing partners. “
Publishers interested in trying Adblade’s content style ads, including RTB ads, can create an account at Adblade.com and then search for and install the Adblade Plugin in their WordPress dashboard and insert the scripts from their Adblade account into the Adblade Plugin.