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Navigate the Social Sea with Topic Waves

Posted on 11.16.2013

Social networks are valuable channels for brands. Not only can they help with marketing initiatives, but they can also be leveraged to gain insights into hot topics and trends.

In order to do so, however, you need the right tool, which is where Crimson Hexagon comes into play. The social media analytics software provider has unveiled a new feature for its ForSight platform dubbed Topic Waves, which discovers emerging topics and trends in social media conversations and visualizes the volume of conversation associated with topics over time. 

By leveraging the feature, businesses can access present and historical trend data with social media topic modeling capabilities that go all the way back to 2008. This can help brands assess the amount of consumer interest in a topic so content and marketing strategies can be adjusted accordingly. It is important to note that aside from Topic Waves, Crimson Hexagon has also added a variety of other features to it ForSight platform, including:

• Twitter Metrics – Provides metrics on Twitter activity including top hashtags, retweets and handle mentions surrounding a brand, product or event.

• Improved Automated Sentiment – Automated Sentiment categorizes posts using human-derived perceptions of positive or negative sentiment. This enables users to measure the volume of positive, negative and neutral posts related to specific keywords.

• Crimson Community – This is a user forum that connects customers with Crimson Hexagon employees and partners to share ideas and best practices, as well as troubleshoot issues. 

• Workspaces – This feature allows users to collect results from multiple ForSight analyses and queries, creating easily exportable reports with visualizations that provide convenient access to insights across topics and campaigns.

“The new Topics Waves feature joins a broad set of unique capabilities in our ForSight platform that enable Crimson Hexagon users to discover unexpected ways consumers are talking about brands, products and topics relevant to their business,” says Curt Bloom, president of Crimson Hexagon. “The ability to explore social conversations and identify trends quickly arms customers with another level of meaningful insights to drive business decisions.”

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