Navigating the Fractured Consumer Path
The consumer path is no longer a straight line but one filled with numerous twists and turns, causing companies to have to find ways to navigate the fractured path.
Through the partnership, Conversion Logic will integrate LiveRamp’s data onboarding service and its exact one-to-one data matching capabilities directly onto its platform. By doing so, Conversion Logic is able to enhance its ability to recognize consumer across multiple devices. This capability will help to provide brands with an accurate view of the pathways that consumers take in today’s fractured digital society where users leverage multiple devices and touchpoints when shopping.
LiveRamp makes it easy to connect consumer activities across multiple devices to offline transactions in a privacy compliant way,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “With this data onboarded into the Conversion Logic platform, we’re able to provide a precise analysis of which ads and which ad combinations are driving the best online and offline results, allowing brands to quickly refine their marketing strategies to focus on the highest performing activities.”