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Need to Know: 4 New Premium Ad Formats

Posted on 9.22.2013

Display advertisers are excitedly looking forward to the upcoming holiday shopping seaso - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years' campaign metrics. 

In advance of Advertising Week, AOL introduced several new ad formats that are worth a look. 

The new products include a "reactive" wallpaper/takeover unit that transforms as users scroll, a persistent loft unit that travels down a Web page and opens up to display video or other multimedia elements (see a live example at, a multi-screen unit built with HTML5, and finally, another format which is a propritary version of an IAB Mobile Rising Star unit. 

The new display units are part of AOL's Wanamaker Place Project, its ad innovation platform and architecture which encompasses a portfolio of ad products spanning rich media, native ads, mobile and multi-screen units. 

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