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Net Advertising News to Know

Posted on 2.04.2015

Digital advertising dollars make the Web go round, so it's best not to ignore the many important developments in the space.

Below find a few of the more interesting, if not wholly noteworthy developments from the past few weeks, which might have flown under your digital radar. You never know, a new tactic (or platform) might just the catalyst your enterprise needs for a profitable year.

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+ Pixalate published its January Seller Index and revealed its quality ratings the top programmatic exchanges.

+ Don't miss Website Magazine's February issue profiling 50 top digital advertising solutions on the market today. 

+ Ad intelligence solution Integral Ad Science published its Q4 2014 Media Quality report, which revealed an increase in video viewability, an increase in brand risk across channels and a consistent amount of fraud in the display landscape.

+ Marchex just released Call Analytics for Search, which will enable marketers to track and measure keywords that drive sales from click-to-call ads on their smartphones.

+ Marin Software recently unveiled a cross-device targeting solution for display and added mobile partnerships with MoPub and Nexage.

+ Programmatic ad network Choicestream reelased a graphical summary detailing price trrends of consumer data segments.

+ Applift launched DataLift, a big data mobile media buying platform that aims to help developers maximize lifetime value by optimizing toward campaign goals including post-install LTV events.

+ "Organic" video advertising network Buzztala recently announced that its SEM services will be available to retail advertisers through Rakuten Marketing.

+ Yahoo's Brightroll video advertising platform is now offering a health scorecard for the programmatic video campaigns. Advertisers will see performance metrics, audience composition reports, as well as data on brand and social lift.

+ Pubmatic recently launched a new API (dubbed the Programmatic Direct (PD) Unified API) that will enable media buyers to build discovery and transation capabilities into their own programmatic platforms.

+ Bing expanded its enhanced sitelinks feature, which it released in September 2014 to those in the U.S., to advertisers in all countries worldwide.

+ comScore announced a new set of independent, pre-bid advertising metrics that media buyers can consider within programmatic trading platforms.

+ Google's click-through-rate growth is outpacing its cost-per-click according to a benchmark report from Adobe on digital advertising.

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