Net Advertising News to Know
Digital advertising dollars make the Web go round, so it's best not to ignore the many important developments in the space.
Below find a few of the more interesting, if not wholly noteworthy developments from the past few weeks, which might have flown under your digital radar. You never know, a new tactic (or platform) might just the catalyst your enterprise needs for a profitable year.
+ Pixalate published its January Seller Index and revealed its quality ratings the top programmatic exchanges.
+ Don't miss Website Magazine's February issue profiling 50 top digital advertising solutions on the market today.
+ Ad intelligence solution Integral Ad Science published its Q4 2014 Media Quality report, which revealed an increase in video viewability, an increase in brand risk across channels and a consistent amount of fraud in the display landscape.
+ Marchex just released Call Analytics for Search, which will enable marketers to track and measure keywords that drive sales from click-to-call ads on their smartphones.
+ Marin Software recently unveiled a cross-device targeting solution for display and added mobile partnerships with MoPub and Nexage.
+ Programmatic ad network Choicestream reelased a graphical summary detailing price trrends of consumer data segments.
+ Applift launched DataLift, a big data mobile media buying platform that aims to help developers maximize lifetime value by optimizing toward campaign goals including post-install LTV events.
+ "Organic" video advertising network Buzztala recently announced that its SEM services will be available to retail advertisers through Rakuten Marketing.
+ Yahoo's Brightroll video advertising platform is now offering a health scorecard for the programmatic video campaigns. Advertisers will see performance metrics, audience composition reports, as well as data on brand and social lift.
+ Pubmatic recently launched a new API (dubbed the Programmatic Direct (PD) Unified API) that will enable media buyers to build discovery and transation capabilities into their own programmatic platforms.
+ Bing expanded its enhanced sitelinks feature, which it released in September 2014 to those in the U.S., to advertisers in all countries worldwide.
+ comScore announced a new set of independent, pre-bid advertising metrics that media buyers can consider within programmatic trading platforms.
+ Google's click-through-rate growth is outpacing its cost-per-click according to a benchmark report from Adobe on digital advertising.