Net Briefs - March 2017
:: MARKETING NEWS ::
Amazon Shaped E-Commerce Expectations
New research out from PowerReviews details Amazon’s phenomenal rise to e-commerce dominance and how the retailer’s experience has changed shopper expectations as a result. The survey found that 71 percent of shoppers, for instance, make at least one Amazon purchase a month. Shoppers cited the variety of products (79 percent), free shipping (64 percent), better deals (60 percent), volume of customer reviews (55 percent), search capabilities (54 percent) and mobile experience (29 percent) as reasons for doing so.
SBOs Focusing on Social, Not Search
Small businesses owners (SBOs) are relying on strategies such as social media (45 percent), public relations (31 percent), display advertising (24 percent) and mobile marketing (21 percent) to promote their businesses, according to a recent poll from Manta, but less than five percent of them are using tactics like SEO. While social media has its benefits (like brand awareness and loyalty), of course, organic search remains the top driver of website traffic for most organizations, yet very few business owners plan to implement SEO tactics in 2017 reported Manta.
High Anxiety in the Post-Purchase Experience
Shoppers are increasingly frustrated or anxious with online purchases and express concerns about damaged packages, on-time delivery, returns and more after buying items, according to the “State of Post-Purchase Experience Report” published by Narvar. Almost half of shoppers (49 percent) worry about their package being damaged while in transit, and 42 percent of shoppers don’t trust that the package will arrive on time.
:: TECH UPDATES ::
When Will HTTPS Reach Critical Mass?
The average volume of encrypted Internet traffic has surpassed the average volume of unencrypted traffic according to Mozilla, the makers of the popular Firefox Web browser. Essentially, Mozilla now sees more secure traffic than non-secure because the majority of traffic comes from a small number of massive sites (Facebook, Google, etc.) that do everything over HTTPS. In reality, only 20 percent of the top 1 million sites have actually implemented HTTPS, which has doubled in the past year.
User Research Budgets & Frequency Increasing
To achieve customer-centricity and fend off pressure from competitors, a recent UserTesting survey found that companies are conducting user research more frequently and from the earliest stages of product development with 72 percent of respondents conducting user research before beginning any design/development, and 76 percent doing so during design/prototyping.
Everybody Panic! Malvertising on the Rise.
Digital threat management solution RiskIQ released its annual malvertising report and it appears 2016 witnessed a 132 percent increase in total “malvertisements,” which are delivered through ad networks such as Google and Facebook and propagate malware, ransomware and scams (disingenuous advertising), as well as redirect victims to phishing pages and pages hosting exploit kits. Redirections to phishing pages alone saw a 1,978 percent increase.
:: WHO GOT PAID? ::
Acquired: Wix announced it has entered into an agreement to acquire flok, a customer loyalty and engagement platform. The move supports Wix’s strategic plan to further increase its portfolio of business technology solutions to give small and medium businesses easy ways to engage and reward their customers.
Acquired: Oracle announced plans to acquire Apiary, a startup that makes tools for developing application programming interfaces for cloud software. The acquisition would enable Oracle to better manage the complexities surrounding connectivity and API proliferation in general.
Funded: Mobile attribution and data analytics solution AppsFlyer has raised an additional $56 million in Series C financing, bringing its total to $84 million. The company reportedly grew revenues by 500 percent and increased staff from 40 employees to 240 in two years.
:: POPULAR WITH WM READERS ::
5 Major Changes to Expect from Local SEO+ wsm.co/changeseo
Search engines must respond to the shift in the way people use technology, and nowhere is that more apparent than at the local level. Here are five major changes to expect from local SEO in 2017 – and how to prepare.
Retailers are Awful at Email+ wsm.co/reawful
It can be a highly effective channel for marketers, but it’s becoming quite clear that retailers simply aren’t taking advantage of the opportunity that email provides and are missing their marketing goals as a result.
6 Proven Ways to Boost Your Email Captures+ wsm.co/catchemail
People now understand the tangible repercussions of giving away their email, and that makes “contact building” a complex and tedious process. Fortunately, there are still ways to build a company’s email list.
:: WebTechWatch ::
Slack Enterprise Grid: Enterprise-focused collaboration
Forge: Online-learning platform for teams
Camarada: Create 3-D VR videos with a smartphone
JotForm 4.0: Build forms on desktop and mobile
App Radar: App publishing tool for developers
Cost Storage: Cloud storage pricing estimator
Nuage Email: Create a custom address linked to Gmail
Fero: User flow analytics
Analyze.Email: Test the “spamminess” of emails
Lead Formly: Lead-capture forms for marketers