Net Briefs - December 2015
Data Scientists Winning at Life & Work
Data from Glassdoor reveals that data scientists have the best work-life balance with a rating of 4.2 out of 5.0, followed by SEO managers (4.1) and talent acquisition specialists (4.0). That said, work-life balance has actually decreased in recent years, with data showing overall work-life satisfaction ratings falling from 3.5 in 2009 to 3.2 in 2015.
The Best Customer Service Channel Is...
Millennials favor the online world while baby boomers prefer the offline - at least when it comes to customer service. According to a recent study from Sitecore, millennials are almost three times more likely to believe personal technology brands are best in treating their customers, while baby boomers are nearly 80 percent more likely to believe brick-and-mortar retailers treat their customers best. Regardless of channel, businesses need to make customer service a priority, as 89 percent of the study's respondents said they would switch brands if they received poor customer service.
The Perfect Marketing Email
The perfect marketing email includes percent-off deals, question marks and 6-10 word subject lines. This data comes from a Retention Science report, which shows that 38 percent of customers are more likely to click an email with a percent-off deal, while 47 percent are more likely to convert when compared to emails with dollar-off deals. What's more, punctuation marks can have an impact on open rates, with data showing question marks increase opens by 44 percent when compared to exclamation points.
WHO GOT PAID
Social intelligence company Brandwatch has completed a $33 million Series C funding round led by new investor Partech Ventures. The funding will be used to accelerate the development of the company's core technologies and products.
In an acquisition reportedly valued at $2 billion, IBM is purchasing The Weather Company's B2B, mobile and Web-based properties including Weather.com. The acquisition is expected to be used for IBM's new Watson IoT (Internet of Things) Unit and Watson IoT cloud platform.
In a blockbuster acquisition in the mobile gaming industry, Activision Blizzard has entered into an agreement to acquire King Digital Entertainment (the maker of Candy Crush) for $5.9 billion. Activision Blizzard expects the acquisition will position the company as a global leader in interactive entertainment across mobile, console and PC platforms.
QUESTION OF THE MONTH
What is your company's digital resolution for the New Year, and why?
To answer this question and possibly be included in an upcoming issue of Website Magazine, visit wsm.co/decqotm.
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7 Plugins Every WordPress Site Should Use
A fast, secure and user-friendly site is crucial for better search positioning, user engagement and to drive conversions. These WordPress plugins can help Web professionals achieve just that.
Communities for Care, Content and Conversions
Ratings and reviews are an integral part of today's shopping experience. To help retailers generate the content they need, SAP Jam unveiled a new Communities solution in October.
Need More Customer Data? Improve Your Design
For most businesses, customer data is as good as revenue. Not every enterprise knows, however, just how much a website's design can impact the personal information a visitor decides to disclose.
Instagram Unveils Boomerang
Instagram is making images even better with its new mobile app, dubbed Boomerang. Users can leverage the app to stitch a burst of photos together into a high-quality mini video that plays forward and backward. What's more, users have the ability to share their Boomerang videos to Instagram and Facebook directly from the app.
Discover more apps at ApplicationMagazine.com.
+ LaunchKit: The new Super User Dashboard (https://launchkit.io/users) from LaunchKit provides mobile developers visibility into the users who are opening/engaging with their app the most. Just install the open-source SDK, define the "Super User" and LaunchKit will track their activity including app opens, total time in app, taps on screen and screens loaded, all without fingerprinting or advertising identifiers. Developers can also group their users by quality and target those users with specific messaging.