Net Briefs - December 2016
+Social Influence to Like
It turns out that social media does, in fact, influence customers on their path to purchase according to a study from Crowdtap. The report found that 75 percent of consumers visit Facebook during the pre-shopping planning stage in pursuit of recommendations/advice from friends/family. One-third of consumers take several days to plan their purchases, while another third plan only a few hours before.
+ Mobile Opens by Weekend Warriors
Mobile now accounts for 73 percent of email opens for retailers according to Yesmail’s analysis of 3 billion email opens, with that number spiking to 78 percent on Saturday and Sunday. This finding suggests those are either the best days to send e-commerce emails or that people have held onto the messages until they have downtime to read or review.
+ Holiday E-Commerce Still Growing, Just Not As Fast
While online retail sales are certainly still trending upward, they are not expected to have the same growth as in holidays past. Adobe predicts that 2016 will see 1.7 percent less growth than 2015 but still $9.1 billion more than 2015 for a total of $91.6 billion overall. And, for the first time, mobile will exceed desktop shopping visits for the full holiday season (53 percent). While mobile traffic has hit a tipping point, visits from these devices will only contribute to 34 percent of online sales.
++ Access holiday predictions based on 1 trillion website visits at wsm.co/hpredict.
WHO GOT PAID
+ $52 Million
Wavefront, a metrics monitoring service for cloud and modern application environments, announced that it has secured $52 million in a Series B funding round. Existing investors, Sequoia Capital and Sutter Hill Ventures, were joined by new investor Tenaya Capital and other equity holders.
+ $100 Million
Five-time NBA champion Kobe Bryant and business partner Jeff Stibel (former CEO of Web.com) announced a $100 million venture-capital fund for investing in data, media and technology companies.
+ $25 Million
Baobab Studios, creators of virtual reality animation entertainment, announced the close of $25 million in Series B funding, bringing total funding to date to $31 million.
+ $12.4 Million
Apptimize, a company that offers an optimization platform for A/B testing of mobile apps, has announced it has secured $12.4 million in Series B financing.
+ Start Using a Secondary DNS
October’s epic DDoS attacks against Dyn’s network forced many enterprises to examine their existing domain name system (DNS) configurations. What they found, however, does not bode well for the state of Internet security. Looking at the top 100 domains at Alexa, DNS Made Easy found that 58 percent of those outsourcing their DNS were still using only a single provider. The company, and many security experts, suggests that a secondary DNS should be a standard practice among large brands who value performance and reliability.
+ All In a Day’s Work
What do developers do all day? It’s probably not what most people think. Results from a survey conducted by ClusterHQ shows that 42 percent of app developers spend between 10 and 25 percent of their time debugging application errors discovered in production, rather than developing new features.
+ No HTTPS? Now You Should Panic
Starting in Jan. 2017, Google’s Chrome browser will begin marking any page with a password or credit card fields as insecure if the page is not on HTTPS. As it stands today, more than half of Chrome desktop page loads are now served over HTTPS. Google also reiterated its plan to eventually mark all non-HTTPS as not secure.
++ Access our “Step-By-Step Guide for Using an SSL” at wsm.co/guidessl.
POPULAR WITH WM READERS
Over the years, businesses have learned that any “guarantee” for SEO work is the first sign they should run. This advice often centers around the concept that companies offering guaranteed results are focusing on short-term, low-quality or even black-hat tactics.
Handing over brand messaging to a social media manager can be a difficult decision, particularly when hiring a new person for the role. Here are nine questions brands should be asking candidates, or themselves if they need a refresh of current best practices.
Gmail’s “Tabs” update panicked both end-users and the marketers trying to reach them. Research after the fact, however, paints a different picture of the change and highlights how recipients across generations are using email to communicate with brands and each other.
+ Adobe Magic in Spark Post
Designers know the pain of being asked to create graphics for every conceivable channel and social media managers experience similar anguish when trying to generate images on their own for all the different networks. Adobe Spark Post provides iOS and desktop users with easy-to-tweak, professionally designed templates that are pre-sized to fit optimally on the top networks. Users simply pick a photo, add some text and apply themes. To customize the graphic further, they just tap on the screen to get new layouts, color palettes, typography styles and filters. Designs can easily be added to social platforms, tests or emails.
WEB TECH WATCH
: Zendesk 3.0 : New version built around customer relationships
: Origami Studio : A tool for designing interfaces from Facebook
: Microsoft Teams : Team communication/collaboration
: Fuzzy.ai : An AI decision-making API
: EMERGE App : Multi-channel order and inventory management system
: Sizzle Analytics : Multidimensional analytics for CSV data
: NeverBounce : Real-time email verification and email cleaning services
: Mailytics : Monitor and analyze competitor email campaigns
: Largerio : Shows the technologies used on websites
: Parrot QA : Automated bug testing