Net Briefs - February '14
Facebook Dives into Donations
Facebook decided to give back during the 2013 holiday season, introducing a new feature that allows nonprofits to collect donations on the social network. The “Donate” button appears next to posts in the news feed that are shared by participating nonprofits, as well as atop their Pages. When people click “Donate Now,” they have the ability to choose an amount, enter their payment information and the donation is complete. The posts with the donate call-to-action can also be shared, which can increase visibility and contributions for nonprofit organizations.
PLAs Dominate 2013
Click-through rate (CTR) for Google Product Listing Ads (PLAs) was 47 percent higher than the CTR of traditional pay-per-click ads in 2013, according to a study from Ignition One.
‘Twas the Season for Amazon Prime
Consumers bought more than products on Amazon.com this holiday season, as its annual membership program, Amazon Prime, received more than 1 million new customers in the third week of Dec. 2013.
$1 Billion December
Apple’s App Store enjoyed its most successful month ever, with customers downloading almost 3 billion app downloads in December 2013 and spending more than $1 billion in December 2013 alone.
Twitter Broadens the Reach of Keywords
Brands advertising on Twitter can now use a new targeting feature called “broad match for keywords,” which allows them to target consumers based on keywords and terms closely related to those keywords.
Decorate Your Site with Flickr
Flickr recently introduced new embed functionality, which means publicly shared photos and videos can now be embedded on external sites and automatically displayed with full titles and the author’s Flickr name.