Net Briefs: January 2014
Amazon Delivers…by Drone?
The hottest topics of conversation over Thanksgiving weren’t Amazon’s awesome deals or immense inventory. Rather, the retailer chose the holiday season to announce its very aggressive and futuristic logistic plans. For starters, the company announced a partnership with the U.S. Postal Service to deliver packages to Amazon Prime members on Sundays. Amazon already offers this perk in Los Angeles and New York, but will start supporting additional cities in 2014. Amazon CEO Jeff Bezos also announced, during an interview with 60 Minutes, that the company is testing package delivery via drone, noting that the service could be up and running in as little as four years with a goal of delivering packages to consumers in 30 minutes or less. Now for the real question — is drone delivery realistic or just good publicity during the busiest shopping season of the year?
Twitter Targets Tailored Audiences:
Shortly after filing its IPO, Twitter launched a retargeting
solution dubbed “Tailored Audiences.” The program enables
advertisers to define groups of existing and potential
customers who have shown interest in a certain brand or
category, even if it was off the Twitter platform.
Serving the Service Industry: Watch out Angie’s List, because eBay Hire has made its official U.S. debut. The platform, which is currently in beta, allows local service professionals (like lawyers and plumbers) to create profile pages in order to market their service offerings and rates.
Pinterest Grows Up, Gets Rich: Pinterest released its first API and a new type of “rich” pin. The APIs can be used to showcase popular products or curate top articles from Pinterest on a website’s homepage. The new “Place Pins” allow users to include extra details such as contact info directly within pinned content.
Tumble into Ads: Yahoo is taking the profitability of its microblogging site Tumblr seriously, with the launch of a new ad unit that highlights advertisers’ Tumblr blogs in the “Explore” tab on iOS and Android apps. This is Tumblr’s second 2013 advertising initiative created exclusively for the small screen.