Net Briefs - January 2016
Google+ Gets a Makeover
Google has revamped its social network. The updated Google+ puts an emphasis on user interests, with the platform's Communities and Collections features front and center. Google+ was also rebuilt across the Web, Android and iOS devices to make it more mobile-friendly.
Microsoft Gives Power to Enterprises
Microsoft unveiled a new service called PowerApps to help enterprises build their own business apps. The service can be leveraged by anyone in an organization, as it offers a Microsoft Office-like experience with templates and a visual designer to automate workflows. This enables any employee to develop an app that works across devices, as well as share their creation with coworkers.
Mobile Email Opens Driving Mobile Clicks
Consumers are opening more email on their mobile devices, and new data from Yesmail reveals they are starting to click through more frequently too. The data shows mobile clicks accounted for 46.7 percent of all email clicks in Q3 2015, a 23.9 percent increase year-over-year (YoY). Even though smartphone revenue is up 6.1 percent from Q2, the data shows that tablets aren't fairing as well. Revenue attributed to tablets decreased by 5.9 percent in the same period.
Google Puts Live Blogs on a Carousel
A new Google search feature is putting live blog content on display. Publishers using the feature will be able to mark up their content with a new schema that will make it possible for live blog content to be displayed in carousels on Google's search results page. It is important to note, however, that several requirements must be met for live blog pages to appear in the format, including all content being contained within the page, as well as the content being in chronological order and displaying a user-visible timestamp.
Facebook Gives Nonprofits New Tools
Facebook unveiled new tools to help nonprofits succeed on its social network. For starters, a new tool called "fundraisers" provides nonprofits with a dedicated place to raise funds for a specific campaign. By leveraging fundraisers, nonprofits can tell the story of their campaign, rally supporters, collect donations and track progress toward a goal. Facebook also unveiled an improved donate button for nonprofit Pages and posts. This button enables nonprofits to have a consistent place on the social network where they can collect donations.
Centennials are Shaking Up E-Commerce
The generation after millennials, dubbed "centennials" (ages 13-18), are leading an in-store shopping charge according to new data from PowerReviews. The data reveals that although 94 percent of centennials prefer to research and browse products online, 46 percent prefer to make purchases in stores. Comparatively, just 37 percent of millennials (ages 19-34) prefer purchasing at brick and mortars. Additional findings show that centennials don't have a lot of patience, with more than a third saying they would not purchase a product if they couldn't ask a question about it directly on the product's page, and 79 percent saying they'd head straight to another retailer or Amazon.
WHO GOT PAID
Not only did Mark Zuckerberg announce the birth of his daughter in Dec. 2015, but the Facebook co-founder and CEO revealed his plans to give up 99 percent of his personal Facebook shares, currently valued at about $45 billion, to the Chan Zuckerberg Initiative in a rather unprecedented philanthropic effort.
Digital marketing intelligence company Netsertive raised an additional $9 million to complete its $24 million Series C funding. The funds will support accelerated investments in the company's platform, which helps brands and local businesses drive shared local digital marketing success.
Application intelligence company AppDynamics has secured $158 million in growth financing from new investors led by General Atlantic and Altimeter Capital, with participation from Adage Capital, Industry Ventures, Goldman Sachs and Cross Creek Advisors.
QUESTION OF THE MONTH
What type of content garners the best engagement from your brand's audience?
To answer this question and possibly be included in an upcoming issue of Website Magazine, visit wsm.co/janqotm.
POPULAR WITH WM
Must-Have Chrome Extensions for Content Marketers
From creating content to curating content and then promoting it - a content marketer's plate is always full. Luckily, there are some useful Chrome extensions they can use to help carry the load.
5 Link Building Lies You'll Hear in 2016
With a new year upon us, there will be a plethora of "this or that is dead" articles. Somehow we all get sucked in. To stay above the fray, check out these five link building lies you'll want to ignore in 2016.
Become a Customer Service Pro on Facebook
As the world becomes more connected, more customers are turning to social networks for their customer service needs. Often, however, these customers are left with a disappointing experience.
Start Selling Online
Popular e-commerce software provider Shopify has unveiled a new app called Sello that enables anyone to sell online. Users simply snap a photo of a product, add its information (e.g. price and title) and then share the product listing with the world. In fact, users can share the product directly through the app onto social networks, email, SMS and more.
Discover additional apps at ApplicationMagazine.com.
WEB TECH WATCH
See what has the 'Net community all abuzz with Website Magazine's #WebTechWatch series, a monthly roundup profiling both emerging and established technologies and some of the most useful solutions for today's Web workers. Submit your own recommendations by tweeting us @WebsiteMagazine.
+ Google Cloud Vision API: Image recognition API for developers.
+ HelpingB: A crowdfunding platform for supporting social enterprises; a KickStarter or Indiegogo for social good.
+ Torch: An all-in-one AI-fueled business suite.
+ TeamWave: A unified platform for collaboration, sales, marketing and support.
+ AppAction: A platform that automatically shares Instagram posts to Facebook and Twitter.
+ PublishDrive: A solution to publish ebooks on more than 400 stores quickly.
+ Evolero: A platform for Web-based event planning. The solution is mobile-optimized, features ticketing capabilities and includes social media tools.
+ Cast: Record, edit, publish and host podcasts.
+ WhiteTruffle: Job matching service powered by machine learning.
+ Blitzen: Capture leads and voice of customer insights, manage contacts and automate workflow.