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Net Briefs - July 2016

Posted on 7.01.2016

NET NEWS

Keyword-Rich Domains Get the Clicks

New data from Verisign shows that keyword-rich domain names matching a search query are more likely to receive clicks on the search engine result pages (SERPs). Verisign looked at the click-through rates of the top 20 search results for 11 million search queries. Results that did not have any matching keywords in the second-level domain had a 12.44 percent click rate. Those with one matching term were clicked 21.79 percent of the time, and two or more words 25.30 percent. Amazon Battles Fake Reviews Retailers: don't try to pull a fast one on Amazon by buying fake reviews. The e-commerce juggernaut is reportedly suing three of its sellers for doing just that. According to Amazon, the fake reviews made up 30 to 45 percent of the sellers' total reviews. These lawsuits shouldn't come as a surprise, however, as Amazon has sued more than 1,000 people who posted fake reviews for cash over the past several years.

(Interactive) Content is King

"Content is king" is a common phrase in the marketing world, but new research suggests that a specific type of content may be taking the crown. According to the Content Marketing Institute, interactive content is better at attracting attention and engaging consumers. Although 53 percent of content marketers are already using this content type, 75 percent plan to increase their use this year. What's more, 79 percent agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics.

TECH UPDATES

Automatic Experiments for AdSense

Google's collection of optimization tools is expanding with the introduction of Automatic Experiments for AdSense publishers. The feature allows Google to run automatic experiments on a small portion of a publisher's traffic and provide data about which ads perform best on a website. The data could prove to be rather useful for those looking to optimize their ad inventory and increase revenue and user engagement.

What's New in Font Awesome 4.6?

Font Awesome released a new version (4.6) of its popular font and CSS toolkit that puts accessibility front and center. With 8.4 percent of the total world population experiencing blindness, low vision or some visual impairment, Font Awesome made some improvements including a new accessibility section in the documents that includes specifics of how to mark up icons depending on how they are being used. Plus, every Font Awesome icon now has a more "accessibility-minded" default block of code that users can copy and paste, and there is also a new accessibility icon category with 15 icons.

Amazon Offers Product Recommendation Tech to the Crowd

Amazon has spent well over a decade (closing in on two) modifying how it produces relevant suggestions, and now it is seeking the assistance of developers to make it even better, taking its Deep Scalable Sparse Tensor Network Engine or DSTNE (pronounced destiny), a machine learning technology, open source. DSSTNE is an Amazon developed library for training and deploying deep neural networks using GPUs. Amazon engineers built DSSTNE to solve deep learning problems at Amazon's scale. DSSTNE is built for production deployment of real-world deep learning applications, emphasizing speed and scale over experimental flexibility.

WHO GOT PAID?

$2.8 Billion

Salesforce is entering the cloud commerce space, as the customer relationship management (CRM) company forged into a definitive agreement to purchase Demandware in a transaction worth approximately $2.8 billion. $1.79 Billion Marketo entered into a definitive agreement to be acquired by Vista Equity Partners for $1.79 billion, which turns the public company into a private company once again. $45 Million Mobility solutions provider Syniverse announced a $45 million investment for a minority stake in mobile marketing technology company Vibes.

$40 Million

Glassdoor has raised $40 million in a Series H funding round, which values the company at approximately $1 billion.

POPULAR WITH WM READERS

Three Steps to Turn Selfies into Sales

wsm.co/selfiesells

People love selfies and others hate them. Regardless, it's undeniable that selfies and other user-generated content (UGC) are powerful assets that can be leveraged across a brand's marketing efforts to convert and engage customers.

50 Shades of SEO: Black, White & Gray

wsm.co/seoshades

In a world where technically all deliberate search engine manipulation is off-limits, is being truly white hat really even possible? Let's cut through some of the mythology and get real about the shades of SEO.

Moving a Website to a New Host

wsm.co/hostmove

Problems with hosted websites often lead site owners to wonder how difficult it is to change Web hosts. For anyone who has considered moving a site to a new host, here's how to plan and implement the transfer.

APP FOCUS

Does Your Startup Idea Have Flare?

A new mobile app from GoDaddy is helping professionals get feedback on their startup ideas. The community-based app, called Flare, enables users to share business ideas and get guidance from other entrepreneurs and experts. What's more, users can also become an adviser for inspiring entrepreneurs through the application. Discover additional apps at ApplicationMagazine.com.

WEBTECHWATCH

Check out what has the digital community all abuzz with Website Magazine's #WebTechWatch series, a monthly roundup profiling emerging and established technologies and some of the most useful solutions for today's Web workers. Submit your recommendations by tweeting us at @WebsiteMagazine.

EDITOR'S CHOICE - Wirify: Turn any Web page into a wireframe in one click.

Salesmachine: Real-time customer scoring platform.

Piwik Pro: Cloud-hosted open-source analytics solution.

PressKitHero: Press kit creation for startups.

Zarget 2.0: Conversion rate optimization solution for websites.

Wiserbots: Build interactive, automated response Chatbots for Facebook Messenger.

Mailzak: Email marketing via Amazon SES.

Topvisor: All-in-one SEO and PPC tools.

Web Uptime: Multi-location website uptime monitoring.

ReplyUp: Send customized follow-up email messages free.

Illustrio: Customizable charts, icons and graphics.

Swite: Self-updating website synced with social networks.


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