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Net Briefs - June 2016

Posted on 6.01.2016

Net Briefs

How Do Customers Prefer to Pay?

PayPal is better at converting online shoppers than other payment solutions according to recent data from comScore. The data shows that PayPal converts online shoppers at a rate of 87.5 percent whereas Visa Checkout converts online shoppers at a rate of 51.2 percent and all other payment types at 45.6 percent. Many attribute at least some of PayPal's dominance to the release of its One Touch frictionless payment system, which is currently used by 21 million consumers.

Increase Conversions with More Product Content

Ninety-four percent of prospective buyers will abandon an e-commerce site if it lacks sufficient product content or if they are unable to find the information they need according to a recent report from Salisfy. What are consumers looking for? According to the research, they want more images and reviews; 66 percent of respondents indicated they require at least three product images and 82 percent want to see a minimum of three product reviews when considering a purchase.

Chrome Just Keeps On Growing

Google Chrome now accounts for 54.6 percent of the market according to March 2016 data from StatCounter. Conversely, Firefox usage dropped slightly to 14.31 percent (down from 14.67 percent in February), while Internet Explorer (all versions) saw usage dip from 13.38 percent in February to 12.52 percent in March of the same year.


Discover essential Chrome Extensions for Web pros at wsm.co/chromenow.


eBay Brands the Brown Box

Taking a page from the Amazon playbook, eBay is introducing its own branded supplies store. Sellers can now buy eBay-branded packaging (boxes, tape and envelopes) in bulk and use them to send/ship their products. The catalyst for the new supplies store was reportedly seller interest but one has to wonder if eBay wasn't jealous of the free branding Amazon receives with all its shipments.

Time to Focus on Referral Marketing

Eighty-five percent of respondents to a recent YA study indicated they are more likely to buy a product or service if it is recommended by someone they know. What's more, 76 percent say a referral would cause them to choose one brand over another. Thirty-eight percent also said that when researching products and services, a referral from a friend is the source of information they trust the most - even ahead of online reviews, advertising or news reports.


Learn how to implement referral features on your website at wsm.co/nowrefer.


Bing Plays Hard to Get

Bing wasn't playing around in 2015, recently revealing it rejected more than 250 million ads, blocked 50,000 websites and banned 150,000 advertisers throughout last year. Despite Bing having relatively lax trademark usage policies, the search engine dismissed more than 50 million ads in 2015 for trademark infringements. What's more, Bing notes that tech support scams are still a major problem, as it blocked over 15 million ads and 25,000 sites promoting illegitimate third-party tech support services.

WordPress 4.5 Arrives

The launch of WordPress 4.5 brought a laundry list of new features many of which focused on streamlining workflow for its users. Highlights of the release include two new formatting shortcuts and new live responsive previews, which enable administrators to preview mobile, tablet and desktop views in the customizer. What's more, the inline linking feature has a new and improved interface for adding links to content.

WHO GOT PAID?

$24 Million

Payment technology provider Zooz closed $24 million in new funding, which was led by Target Global Ventures. The funding will be used to accelerate the company's growth, develop new products, open new markets and increase its presence in existing locations.

$532 Million

Oracle has entered into a definitive agreement to acquire Opower, a provider of customer engagement and energy efficiency cloud services for utilities. The transaction is valued at approximately $532 million.

$25 Million

Online customer relationship management application Insightly raised $25 million in Series C financing. When added to Insightly's previous funding, the total capital raised by the San Francisco-based company equals more than $40 million.

$170 Million

Open Text Corporation entered into a definitive agreement with HP to acquire certain customer experience software and service assets from the company with a transaction purchase price of approximately $170 million.

POPULAR WITH WM READERS

A Guide for Going Live on Facebook

wsm.co/goliveonfb

Live video on Facebook has become very popular, yet many brands still haven't leveraged the feature to connect with their audiences. This is a mistake as Facebook is giving precedence to live video in its algorithm.

Why the Homepage is Not Dead

wsm.co/homepagevalue

The homepage was once a valued website asset - the gateway to a company's brand and a driver of customer engagement. Then came search and social, but don't count out this important digital real estate just yet.

6 SEO KPIs to Review

wsm.co/6seotrack

A single metric like keyword rankings cannot wholly describe the results of a company's digital marketing strategy. In order to see the "big picture" it's imperative to review multiple metrics, especially those extracted from website data.

WEB TECH WATCH

Check out what has the digital community all abuzz with Website Magazine's #WebTechWatch series, a monthly roundup profiling emerging and established technologies and some of the most useful solutions for today's Web workers. Submit your own recommendations by tweeting us at @WebsiteMagazine.

EDITOR'S CHOICE - MJML:

A framework for creating responsive emails. Read more at wsm.co/junepick.

Dropbox Infinite: A solution that enables users to access their Dropbox files from the desktop, regardless of how much space is available on their hard drives.

Cloudways: A managed cloud hosting platform of open source apps for developers that works with multiple providers.

Estherbot: A personal agent/bot for answering recurring questions during the recruitment process.

Talera: An AI-powered "recruiting coordinator" that screens resumes.

Recast.ai: Build your own conversational bot.

Botlytics: Track the messages your bot sends and the conversations it has.

Glot.io: An open source pastebin (where you can store what you paste online) with runnable snippets and API.

Hivy App: Office and facility management.

Helpy.io: An open-source helpdesk alternative.

Botlytics: Track the messages your bot sends and the conversations it has.

Helpy.io: An open-source helpdesk alternative.

APP FOCUS

LinkedIn Helps Graduates Find Jobs

Just in time for a new crop of college graduates entering the workforce, LinkedIn is bolstering its suite of mobile apps with one specifically targeting students. With "LinkedIn Students" users can search for a job that fits their major as well as look for companies that tend to hire from their school.

Discover additional apps at ApplicationMagazine.com.


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