Net Briefs: Keeping it Real
As the ’Net grows faster, tracking Web marketing campaigns can become more difficult. Google’s recent launch of a new set of reports that provides live updates of what is happening on your site seeks to solve the dilemma. Google Analytics Real-Time helps to ensure that campaign tracking is accurately implemented before the campaign is launched, as its live results let users make sure their measurement plans are working before they start driving visitors to their sites. Perhaps the most useful feature, however, is social media integration, which tracks the immediate impact of social media content on website traffic using special tags attached to posts.