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Net Briefs - March '14

Posted on 3.03.2014

In each print issue of Website Magazine, our staff of editors publishes a few of the most interesting news stories of the previous month. Stay up to date on developments important to your digital success on Website Magazine's 'Net Features weblog.

Happy Birthday Facebook

It might be difficult to remember life without it, but Facebook just turned 10 years old. The social network celebrated the occasion in February by creating one-minute “look back” videos for its 1.23 billion monthly active members (and 757 million daily active users). The social network also recently released a new “Trending” feature, which helps keep its members informed on topics of interest by displaying a section of personalized and popular (clickable, too) conversations currently being shared in their newsfeeds.

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Ads Get the Survey Treatment

In order to gain more insight into why some consumers aren’t clicking online ads, Google is now delivering surveys in its display units. The surveys appear only after a consumer decides to “mute” an ad, a feature Google launched last year to give the public more control over the ads they see. With the survey data, Google hopes to identify poor-performing publishers and improve its ad targeting capabilities.

The Super Social Bowl

Despite the big game being a total blowout, the Super Bowl was considered a “social” success. Twitter revealed that its social network saw more than 24.9 million tweets about the game and halftime show, an increase from last year’s 24.1 million tweets. And while much of the social conversation revolved around big plays and the halftime performance, it wouldn’t be the Super Bowl without commercials. In fact, more brands took steps to increase the social chatter around their ads this year, with Twitter reporting that 58 percent of the national ads featured a hashtag, up from last year’s 50 percent.

More 'Net News

- Is guest blogging dead? Matt Cutts might think so, but the rest of the ’Net seems to disagree.
- Bring on the GIFs! Find out which social network now supports this fun image format
- LinkedIn looks to connect nonprofits to volunteers with in-demand skills

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