Net Briefs - March '15
BING & YAHOO REACH A 7-YEAR SEARCH HIGH
Bing and Yahoo saw their highest combined percentage of U.S. search spend 26.3 percent versus Google's 72.7 percent) since 2008. On top of the strong search share, Bing also expanded its sitelinks feature to all advertisers on its platform. The feature enables advertisers to include additional lines of customizable, descriptive text to their listings.
LOST DATA? Check the Trash Can
Don’t panic if you accidentally delete some important information in your Google Analytics account, because a new feature is helping users recover their previously deleted data. The appropriately named Trash Can feature is essentially a safety net that allows users to reclaim lost or accidentally deleted data during a 35-day period (before it’s permanently deleted).
+ See what else is new in the world of digital measurement in Website Magazine’s Analytics Insider channel on the ‘Net at wsm.co/netanalytics.
SMALL IS THE NEW BIG
New data shows that small and medium-sized businesses (SMBs) ended 2014 on a high note. According to Bigcommerce, SMBs saw an average increase of 34 percent in sales from Oct. to Dec. 2014. The increase was fueled by the consumer electronics, beauty, bridal and fashion categories. Bigcommerce also found that shoppers buying from independent retailers completed 30 percent of their purchases from a mobile device during Q4 2014.
Getting to Know Joomla... Again.
The Web has an excess of solutions to help anyone build and manage a website. And now, there’s one more - and you may already know it. Popular open-source CMS Joomla unveiled a new service, similar to WordPress.com, that enables users to create hosted Joomla websites. The offering, operated in partnership with Web hosting company SiteGround, won’t be suited for the more serious Internet professional, but does provide a nice introduction to the powerful CMS for those who have not been exposed to the CMS platform.
Twitter IMPROVING PROMOTED TWEETS
Enterprises will be able to promote tweets faster than ever thanks to a new Twitter feature, Quick Promote, that enables advertisers to amplify their best performing messages directly from the Activity Dashboard. It takes just a few clicks to promote a Tweet, and then the Tweet is automatically targeted to users who have interests similar to the company’s current followers. This update comes after Twitter’s introduction of Syndicated Promoted Tweets, which allow brands to extend the reach of their messages to larger audiences on third-party properties, such as Flipboard.
APACHE SPARK ON THE RISE
Apache Spark, an open-source cluster computing framework, is gaining adoption among developers. A recent report from Typesafe reveals that 71 percent of respondents indicated they have at least evaluated or researched Apache Spark, while 35 percent were either currently using Spark or planned to in the near future. Respondents indicated that the most desirable feature of Spark is its improved processing power.
+See what else is trending in Website Magazine’s Design & Development Digest at wsm.co/desdevdigest.
More News of Note
Brands maximize participation on Instagram: wsm.co/gramtrend
LinkedIn rolls out a new design: wsm.co/lides15
Google adds medical expertise to Knowledge Graph: wsm.co/kgmedical
Luxury brands struggle with mobile: wsm.co/mobileprob
See what has the ‘Net community all abuzz with Website Magazine’s #WebTechWatch series – a weekly roundup, available online, that profiles both emerging and established technologies and some of the most useful solutions for today’s Web workers. If you have a digital product or ‘Net service you think deserves a mention, tweet @WebsiteMagazine with the hashtag #WebTechWatch.
A platform to discover and analyze the best performing content publishers in a vertical.
+ People Analytics:
An analytics platform from GoSquared focused on understanding how users interact with websites and apps.
A plug-and-play growth hacking toolkit (referral and customer retention solutions) for mobile apps.
An employee feedback app (six minutes, six questions), that enables enterprises to compare answers over time and analyze results visually.
A crawler and analysis tool for websites designed for search engine optimization.
Proposal automation and intelligence platform for sales teams.
Push notifications that optimize the request/ response cycle, offering persistent connections and automated retry logic.
A Web application that turns an email newsletter into an infographic, ideal for social sharing or to embed on a website.
+ How Much to Make an App:
Calculates the cost of building a mobile application for businesses.