Net Briefs - November '13
Picture Perfect Facebook Ads
There are no more excuses for poorly designed Facebook ads
thanks to a partnership between the world’s most popular social network
and Shutterstock. The collaboration makes it simple for businesses
(advertisers) to add professional stock images into their Facebook promotions – free. The Shutterstock images are searchable and accessible from within the ad creation tool and can be used in all Facebook ad formats.
ALSO READ: Bot Traffic Affecting Ad Budgets Big Time
Ads on Instagram
Start getting creative, because soon your brand will be able to launch an ad campaign on popular image-based social network Instagram. The social network’s director of business operations, Emily White, told the Wall Street Journal that Instagram should be ready to start selling ads within the next year. The ads are likely to appear in the Discover feature and in the search results. The challenge for White’s team, however, will be incorporating the ads in a way that does not interrupt the user experience.
BING SERVES UP LOCAL PRODUCT DATA
Bing is stepping up its e-commerce game, announcing a new deal with Local Corporation, resulting in local product data being displayed within
search results. The deal leverages Local Corporation’s Krillion shopping data platform to power Bing’s local product search results, which includes
relevant retail locations, brands, categories and product availability data. This new functionality aims to enhance online shopping experiences for consumers, and conveniently comes out just in time for the holidays. At launch, participating retailers include some pretty big names, such as
Best Buy, Costco, Nordstrom and Wal-Mart.
ALSO READ: Video Search Improvements Come to Bing
TABLET SHOPPERS ARE BIG SPENDERS
M-commerce is growing rapidly,with consumers spending $10.6 billion on mobile devices in the first half of 2013 alone. And while comScore reports that smartphones accounted for 63 percent of that spending, ranking in a total of $6.7 billion, the average tablet user actually spends more money than smartphone shoppers. In fact, comScore reports that when you compare smartphone versus tablet use, tablets actually drive roughly 20 percent more spending per user.
Google+ Makes Writers More Visible
Google has made it
easier for writers to
grow their audiences ,
by adding two new
visibility features for
Google+. First, Google
Sign-In with the
company’s Authorship program, which automatically associates articles with a writer’s Google+ profile. This
means that a writer’s information will surface when their
content appears in Search, News or other Google products.
At launch, the Google+ Sign-In integration is only available
for WordPress and Typepad, but should be expanding to
more sites soon. In addition to growing its Authorship program, Google introduced embedded posts, a functionality
that is already available on Twitter and Facebook.
ALSO READ: Analyze Search Footprint with Google’s Paid & Organic Report
BROWN BOX OR PREMIUM PACKAGING?
It may be time to consider throwing your boring brown packaging to the wayside, as new Dotcom Distribution research suggests that premium packaging actually benefits retailers in the areas of customer loyalty, marketing and advertising. In fact, 52 percent of consumers are likely to make repeat purchases from an online merchant that delivers premium packaging, which consists of unique branded boxes or bags. Retailers also tend to gain awareness from branded bags or boxes, with 90 percent of consumers claiming to re-use branded packaging, and 3 in 10 consumers discovering a new brand after seeing another customer carrying the retailer’s packaging in public. Plus, the study reveals that investing in premium packaging can result in a gain of 30 percent more business for retailers.