Net Briefs - November 2015
Product Searches Start on Amazon (Usually)
A whopping 44 percent of U.S. consumers go straight to Amazon when beginning their search for products online, bypassing both top search engines and retailers in their path to purchase according to a recent study from Survata and BloomReach. Comparatively, the data shows that 34 percent of consumers begin their online shopping journey on search engines like Google, Bing and Yahoo, while just 21 percent start with a specific retailer.
Google Attacks Hacked Sites
Google unveiled a series of algorithmic changes that will reduce hacked spam in its search results. According to Google, the changes will end up impacting roughly 5 percent of queries (depending on the language). Users may temporarily notice that for certain queries, the number of results shown is reduced.
YouTube Makes Videos Shoppable
YouTube is making videos shoppable with a new ad unit called Shopping ads, which present consumers watching videos on the site with an info icon in the upper right corner. Once clicked, related Cards will be revealed - including product ads. Clicking on one of these ads then directs the consumer to the merchant's website. It is important to note that Shopping ads will use an auction model similar to Google's search ads. Targeting based on context and audience will also be available.
WHO GOT PAID?
LogMeIN acquired single-sign-on and password management service LastPass for $110 million in cash, with up to an additional $15 million in cash in contingent payments.
@WalmartLabs, the technology power behind Walmart Global eCommerce, has made its 15th acquisition in the last four years with its purchase of PunchTab. While terms of the deal were not disclosed, @WalmartLabs did note it will be using the PunchTab technology to enhance its existing customer relationship management (CRM) tools.
Pandora has entered into an agreement to acquire live events technology company Ticketfly. The transaction is valued at approximately $450 million, with a nearly equal balance of cash and stock.
QUESTION OF THE MONTH
What is the biggest analytics challenge for your Web-based business, and why?
To answer this question and possibly be included in an upcoming issue of Website Magazine, visit wsm.co/novqotm.
POPULAR WITH WM READERS
Web Design Mistakes that Kill Rankings
Google rewards websites that provide a great user experience with higher search rankings. Although many Web professionals think their sites are optimized for usability, some are still making simple mistakes.
Keep reading at wsm.co/wdmistakes
7 Reasons Why Astute Internet Marketers are in Love with Pinterest
With more than 70 million users, Pinterest has quickly become a social powerhouse. The Web's most perceptive marketers not only realize this, but are also using it to their advantage.
Keep reading at wsm.co/luvpinterest
Employee's Choice: Perks or Pay Raise?
New data from Glassdoor is shedding light on employee preferences when it comes to job compensation. Find out if traditional pay raises outweigh perks like insurance, bonuses, vacation time and pensions.
Keep reading at wsm.co/compensate15
On-the-Go Marketing Tips
Google is delivering marketing tips straight to mobile users' fingertips with its Primer app for Android and iOS devices. The app helps users learn new digital marketing skills with quick, five-minute lessons. New lessons are added every week and cover the topics of advertising, content, measurement and strategy.
Discover more apps at ApplicationMagazine.com.
See what has the 'Net community all abuzz with Website Magazine's #WebTechWatch series, a monthly roundup profiling both emerging and established technologies and some of the most useful solutions for today's Web workers. See more and submit your own recommendation at wsm.co/wtwnov15.
+ Ad Intelligence from Sensor Tower: A platform to benchmark advertising spend and shape future acquisition strategies.
+ WooBoard: Cloud-based employee recognition platform to motivate, empower and engage workers.
+ Wootric: Gather Net Promoter Score (NPS) and actionable "voice-of-customer" feedback within mobile applications (see image).