Net Briefs - November 2016
The Alpha Channel Is…
Adobe Campaign’s second annual consumer email survey confirms what many digital media professionals have long expected – email is still the alpha channel with time spent checking email increasing 17 percent year over year. Respondents say they check email while watching TV or a movie (69 percent), in bed (57 percent) and on vacation (79 percent).
Just Text Me
Brands looking to connect with millennials may want to consider adding text messaging to their communication channels, as 83 percent of this generation open texts within 90 seconds and 80 percent of them would prefer to text a company’s 1-800 number versus waiting on hold, according to recent survey results from OpenMarket.
Searching for Relevance, Revenue
Omnichannel personalization solution RichRelevance has released some rather interesting research that explores how U.S. consumers search for and, more importantly, find products online. Three out of four shoppers, for example, always or often use the search box when shopping on a retailer’s site while 35 percent of shoppers are generally unsatisfied with the search results they receive on a mobile device.
Facebook Ads: Did You Overpay?
Bad news for Facebook advertisers – video metrics were misreported over the past two years. According to the Wall Street Journal, Facebook apparently indicated that its measure of the average time users spent watching videos was artificially inflated because it was only factoring in video views of more than three seconds – resulting in data that overestimated this metric by a significant 60-80 percent.
The Cost of an Average Cyberattack
Kaspersky Lab released research that indicates a single cybersecurity incident costs large businesses, on average, a total of $861,000 while SMBs lose an average of $86,5000. According to the results of the “Measuring the Financial Impact of IT Security on Businesses” report, which was based on the 2016 Corporate IT Security Risks survey, nearly half (49 percent) of U.S. businesses and over half globally (52 percent), assume their IT security will be compromised at some point.
I’ll Raise You a Bot
Both Facebook and Microsoft are hedging their bets on bot platforms, but Microsoft currently has the winning hand at least in terms of the total number of developers using each framework. Microsoft’s bot platform, which allows bots and machine learning developers to create apps for communication and chat platforms like Skype, FB Messenger, Kik and others, is now being used by more than 45,000 developers (significantly higher than the 34,000 developers who are making bots on Facebook).
News that’s Not Suitable for Work
The team behind Yahoo’s system to mark NSFW (not suitable for work) content on the ’Net has just made the technology open source. Yahoo’s technology crawls a variety of imagery and gives each a score, from 0 to 1, on how NSFW it thinks that particular picture is. This could be useful in many situations, and not just censorship. Such a system, for example, could inspect emails and messages without any human intervention and provide a warning if an image is potentially NSFW.
WHO GOT PAID
Acquired: Aptos, a spinoff of Epicor Retail, announced the acquisition of long-standing European partner BT Expedite. Terms of the deal were not disclosed, but Aptos will benefit from BT Expedite’s nearly 100 retail customers in 13 countries.
Acquired: Just months after its multi-billion dollar acquisition of Demandware, Salesforce announced the $700 million purchase of Krux, a data management platform.
Funded: Social Tables, which provides cloud-based collaborative event software, has closed a $13 million Series B round led by QuestMark Partners. This funding brings Social Tables to a total of $22.6 million raised.
Funded: Shippo raised $7 million in Series A funding, led by Union Square Ventures (USV) with participation from SoftTech VC, Version One Ventures and other investors. Shippo is known for its shipping API used by 10,000-plus merchants.
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Could Facebook Replace Craigslist?
Facebook recently announced it will begin rolling out a new service designed to help users buy and sell items in their local area, similar to the offering Craigslist made popular. Available for Android and iOS users, Marketplace is accessible through a small shop icon at the bottom of the application. Users will be able to see a default grid of photos of items for sale nearby, or search by keyword or category. Users can also list an item for sale directly through the app.
WEB TECH WATCH
: Serpstat : Content ideas from autocomplete suggestions
: Mobilizer : Mobile user experience optimization tool
: Blue by Belly : A configurable, omnichannel loyalty platform
: GoSquared Live Chat : Simple and free live chat for websites and applications
: Stash.ai : Cross-device bookmarking powered by AI
: Yotilo : A free, open-source, browser-based time tracker
: Heek : A conversational website builder
: OpenVid 2.0 : One-click desktop, cam and mic recording tool for Chrome
: Telepat.io Cloud : Open source, real-time API platform
: Lokalise : Translation platform for software developers