Net Briefs - September 2015
Sorry Millennials; You're Not That Different
This may come as somewhat of a surprise to millennials, but the group is not that much different than other age groups when it comes to how advertising influences their purchasing decisions. Seventy-five percent of those 18-34 and 73 percent of those 35-plus replied that online and/or mobile advertising influences what they purchase; 55 percent of millennials and 54 percent of those 35 and older chose online review sites as the online social medium that affects their retail purchases the most.
Click-to-Call Ads Going Unanswered
Despite the fact that today's mobile users are "always on," brands are still struggling to connect with them in meaningful ways. Part of the problem could be they are simply not answering their phones. Mobile advertising analytics company, Marchex, recently found that while consumers who leverage click-to-call advertisements are four times more likely to purchase a product or service than a consumer who simply interacts with an online ad, 20 percent of phone calls from mobile ads go unanswered.
QUESTION OF THE MONTH
#QOTM: If you could only have one tech tool (software, platform, etc.) to manage your Web-based business what would it be?
To answer this question and possibly be included in an upcoming issue of Website Magazine, visit wsm.co/septqotm by Sept. 7.
COMING UP AT WEBSITEMAGAZINE.COM
Autumn is for Automation: Don't Let Your Email Fall Off Track
By E.J. McGowan, Managing Director of Campaigner
As summer turns to autumn, it's easy for anyone to get distracted by the changing colors and mild temperatures, but the cool breeze of fall should remind marketers of the upcoming winter and holiday seasons. Now is the perfect time to prepare for the shopping frenzy ahead, and at the top of a retailer's to-do list should be setting up email automation.
Read more at wsm.co/autumnate
Where are all of the Revenue Marketers? 5 Tips for Gaining Respect in the C-Suite
By Christine Nurnberger, CMO at Bottomline Technologies
It wasn't long ago that most chief marketing officers were disregarded in C-suites. In fact, 80 percent of chief executives expressed disappointment in their CMO, according to a 2012 study. Eighty percent. Why? Their CMOs couldn't prove they were, in fact, gaining attractive returns on investments. In today's data-driven world, don't let that be you.
Read more at wsm.co/revmarket
POPULAR WITH WM READERS
5 Best Practices For High-Performing Emails
Consumers subscribe to many newsletters but end up reading just a few. The game is to find out what makes those few emails readable.
Discover five essentials of email marketing that can get a campaign performing at a higher level.
Keep reading at wsm.co/5highperform
The Ultimate Guide to Maximizing SEO Traffic Value with Conversion Optimization
Although it is easy for Web professionals to get wrapped up in generating more traffic to a website, failing to capitalize on their current traffic would be a big mistake. Luckily, plenty of tactics are available.
Keep reading at wsm.co/maxseocro
#WordPressWednesday: 13 Social Plugins
Whether developers are in need of a plugin to verify their site's presence on Pinterest or a social login plugin to increase site engagement, this online list is likely to feature a solution to anyone's social problem.
Keep reading at wsm.co/pluginsm
$ WHO GOT PAID?
Radius, a business-to-business predictive marketing software company, announced a $50 million funding round led by Founders Fund with participation from Formation 8, Glynn Capital Management, Jerry Yang's AME Cloud Ventures, Salesforce Ventures, BlueRun Ventures and Yuan Capital.
Olapic, a visual marketing content engine for turning consumer-generated photos and videos into brand assets, announced it closed a $15 million Series B round of funding led by Felix Capital, with participation from Unilever Ventures, Fung Capital, Longworth Venture Partners, Michael Lazerow, Fabrice Grinda and Jose Marin Investments.
See what has the 'Net community all abuzz with Website Magazine's #WebTechWatch series, a monthly roundup profiling both emerging and established technologies and some of the most useful solutions for today's Web workers. If you have a digital product or service you think deserves a mention, tweet @WebsiteMagazine with the hashtag #WebTechWatch.
+ Kya (getkya.com): An audience insights and analytics platform for WordPress publishers.
+ Payable (payable.com): Platform to manage and pay contractors and freelancers.
+ Export Kit (exportkit.com): Photoshop plugin to convert PSD to HTML, CSS, jQuery, XML and JSON.
+ UserForge (userforge.com): A tool for collaborative user-persona development.
+ Streethawk (streethawk.com): Mobile application analytics and notifications platform.