Net Briefs - September 2016
Marketing Net Briefs
Horizontal Pins for the Win
Pinterest is fast becoming a network of secondary importance, but there are some "tricks" that social media marketers can leverage to improve their performance.
The once-darling of the digital world recently published a guide on how to create better Pins by re-purposing content from other networks. What they revealed was that pins with taller vertical aspects performed better than horizontal Pins. Easy enough, right?
+++Follow Website Magazine on Pinterest and access our visual boards for e-commerce, search, social media and more at pinterest.com/websitemagazine.
Marketers Still Struggling to Measure Social ROI
Sixty-one percent of social marketers say measuring the return on investment (ROI) of their social media efforts was their number-one challenge according to Simply Measured's "The 2016 State of Social Marketing" report. Securing budgets and resources ranked a distant second (38.2 percent), followed by connecting social to business goals (33.6 percent). The data also revealed less than one-tenth (9.4 percent) of the social marketers surveyed were able to adequately quantify revenue resulting from social.
Mobile Catapults Earnings for Facebook
One data point from Facebook's recent earnings announcement has everyone talking. A staggering 84 percent of the company's revenue in Q2 was the result of its mobile advertising efforts, up two percentage points from Q1 and eight percentage points from the same period a year earlier. Facebook's mobile advertising, which appears on Facebook, Instagram and its Audience Network, generated $5.2 billion in the quarter.
Tech Workers Take It to the Bank
Technology salaries in the United States saw the single largest year-over-year (YOY) increase in 2015, up 7.7 percent to $96,370 annually according to the recently released annual salary survey by Dice. The wage hikes paint a rosy picture of an overall solid environment for technology professionals with 62 percent earning higher salaries in 2015.
Detect & Eliminate Digital Adversaries
Accenture and security solution Endgame have created a "threat hunting" as-a-service offering designed to help enterprises eliminate cybersecurity threats in real-time. The service aims to identify and remove known and never-before-seen threats, which have evaded traditional security methods, by providing continuous endpoint monitoring and reporting for targeted attacks, exposing and eliminating active and dormant adversaries that have infiltrated networks, and listing vulnerabilities and procedures to remediate and prevent future threats.
Bots for HR
FirstJob recently launched a recruiting assistance called Mya, and it could show what the future of hiring looks like. The human resource bot will use machine learning and natural-language processing to ask questions and verify qualifications of applicants. Mya can even answer some basic questions from prospects about the company, its corporate culture, policies and benefits.
+++Learn more about how bots are becoming increasingly commonplace on the Web at wsm.co/wmbotlist.
WHO GOT PAID
Verizon announced in July that it would acquire Yahoo for $4.83 billion in cash.
Oracle has entered a definitive agreement to buy NetSuite, which its founder already had a majority stake in, for approximately $9.3 billion.
User-generated content curator Olapic has been acquired for $130 million by Massachusetts-based Monotype, the self-proclaimed "company behind type."
Enterprise social technology solution Sprinkler announced it has received $105 million in new funding, bringing the company's total funding to $239 million (with a $1.8 billion valuation).
POPULAR WITH WM READERS
The Definitive Guide to Local SEO in 2016
From how to find keywords to stand out locally to the latest trends in local SEO link building, the information offered will guide you toward success for making the most out of each local search engaged in by current and potential customers.
5 Reasons Social Isn't Paying You Back
In the haste of trying to be on every available network, brands often lose sight of what really matters: the results. Start earning a return on investment by identifying common social traps and learning how to avoid them.
8 Simple Rules for Web Design
Just a few simple rules for a website can increase traffic and improve the user experience. Organization and consistency is important for any successful website, so the sooner these easy techniques are employed, the better.
WEB TECH WATCH
QGraph Web Notifications: Dynamic retargeting via Web push notifications
Zao: Employee referral program software
Breakout: Room for the Web Instant screen recording and API
Amium: Collaboration app for files
Bot Analytics: Conversational analytics for chat bots
Prototype Brewery: Prototyping tools for building responsive Web projects
Keplr: Turn datasets into prediction engines
Big Marker: Design, promote and deliver interactive webinars
AdStage: PPC advertising reporting platform
Intouch: User-centric contact management platform
The release of Pokemon Go in the U.S. created a cult-like following, causing both users and brands to learn best strategies for playing and capitalizing on the game as well as avoiding any risks associated with the app. Check out our recent coverage:
+ "How Web Developers and Marketers Can Leverage the Pokemon Go Craze" at wsm.co/wmpoke1
+ "Is Pokemon Go Putting You & Your Company's IT at Risk?" at wsm.co/wmpoke2
+ "Pokemon Go Engagement Tactics for Social Media" at wsm.co/wmpoke3