Net Briefs: Social Stats & Social Media
The two biggest names in the social media world released impressive data about their ad performances at the conclusion of New York’s Advertising Week in early October. Facebook partner Nielson started by pointing out the disparity between broad targeting (e.g. adults ages 18-54), which is generally successful 72 percent of the time, and narrow targeting, where the results are effective about 35 percent of the time. Facebook-specific numbers, however, saw broad targeting hit the mark a full 95 percent of the time, and narrowly targeted ads trailed only slightly at 90 percent. Twitter, meanwhile, announced that its number of brand advertisers had grown considerably from a year earlier. Between a combination of Promoted Tweets, Promoted Products and Promoted Trends, the social network now has 1,600 paid advertisers.