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Mobile Guesswork Be Gone; Netbiscuits Dives into Analytics

Posted on 10.16.2013

Mobile software solutions provider Netbiscuits has launched a new analytics offering to help brands create faster and more adaptive mobile Web experiences.

The platform, dubbed Netbiscuits Analytics, provides users with mobile device and context insights, which can be leveraged to improve the performance of mobile sites. Check out some of the platform’s most notable features below:

Server side and client side device detection and reporting – Netbiscuits Analytics provides device detection capabilities that are based on the Netbiscuits’ device library, which covers more than 6000 device profiles from around the world. The data provides information on screen sizes by manufacturer and model number, versioning of browser and device OS. Additionally, the data provides benchmarks on device features like battery status, bandwidth quality, HTML5 capabilities and video functionality.

Customer profiling – The Netbiscuits Device Context Service User Interface allows brands to create customer profiles based on analytics reports. This helps brands deliver adaptive websites faster and more specific to the end-user’s needs.

Trend Analysis – When used over time, the Analytics platform provides trend information, including the number of consumers adapting new mobile technologies like NFC and GPS. In addition, the trends analysis provides data on how quickly new screen sizes and device features are being used.

It is also important to note that Netbiscuits Analytics comes with integrated reporting and a custom report builder. Brands can use reports to analyze their Web traffic and learn more about the technology use patterns of their audience.

“Most companies today are still basing their mobile web strategies on guesswork due to limited availability of detailed and accurate mobile device data and analytic tools. This makes them very cautious and can cause a lot of wasted time in development and lost customers who are getting a website that doesn’t work. The complexity and high fragmentation of the mobile Web means that designing an effective mobile strategy requires much more information about the users accessing mobile websites than most companies use today,” said Daniel Weisbeck, CMO and COO of Netbiscuits. “The launch of the Netbiscuits Analytics product means the days of brands making decisions based on guesswork is gone. Every decision a brand makes can and should be underpinned by hard data, not anecdotes based on the latest device hype. Well-informed Web decisions are crucial to ensure customers are delivered an optimized mobile experience.” 


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