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Netbiscuits Gets Smart with Mobile Analytics

Posted on 10.09.2014

Netbiscuits is helping marketers unlock the full potential of mobile, as the company has unveiled a series of smart dashboards and reporting tools in its Mobile Analytics software.

With the tools, marketers will be able to track Web visitors from smartphones, feature phones, tablets and PCs through one dashboard. Moreover, Netbiscuits has developed intuitive dashboards to track Web visitors bounce and conversion KPIs against attributes like screen size, OS version and bandwidth speed. These dashboards can be leveraged to identify problem areas and better understand why prospects engage or walk away from a website.

“The pressure is on for marketers to understand their mobile visitors and improve ROI from mobile campaigns. There are a plethora of mobile analytics tools out there, but these can be complex to set up and even harder to make sense of,” said Daniel Weisbeck, CEO, Netbiscuits. “Big data has to be actionable and intuitive, allowing the people who matter – marketers – to build better mobile campaigns. We’ve spent six months developing these tools to make them even more user friendly and ensuring that Netbiscuits Mobile Analytics does the hard work.”

Netbiscuit’s boosted Mobile Analytics offering provides marketers with a powerful user interface that features mobile data on intuitive and smart dashboards. This enables marketers to cut through big data in the mobile channel to better identify problems in key mobile segments without needing IT or developer resources. Marketers can then take action to improve the customer experience and website traffic.

“With Netbiscuits Mobile Analytics, we’re calling for an end to mobile guesswork,” continued Weisbeck. “This data exists, and we’re giving marketers a free tool to gain powerful customer insights into why their visitors behave the way they do on mobile devices and how they can make decisions on content and experience that will ultimately drive down bounce rates and increase conversion.”

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