Net Briefs - Feb '15
Just the Facts, Bing
Bing is taking another page out of Google’s search engine playbook, releasing a new feature dubbed “Fact Answers.” Similar to Google’s Knowledge Graph, the feature enables users to discover answers to localized queries at the top of Bing’s search engine result pages (SERPs). For example, when a user enters the name of a restaurant on Bing, the search engine will return a local brick-and-mortar address. The Fact Answers section will also provide results for other queries, such as the distance between two locations, a brick-and-mortar store’s hours of operation or a local business’s phone number.
the Language Barrier
Skype is reducing the challenges of global communication, announcing a preview of its new real-time translation tool, Skype Translator. The first phase of the preview works with two spoken languages, English and Spanish, as well as more than 40 instant messaging languages. Through the tool, individuals that speak different languages can communicate with each other via Skype Translator’s machine learning technology. Google also took steps to break down language barriers recently, updating its Translate app with a real-time interpretation feature.
Way Better Analytics for
A few months after making many of its premium features free, LinkedIn’s SlideShare presentation platform has begun providing users with an improved analytics system. SlideShare users now have access to details on geographic distribution, traffic sources and timing to help them better understand the performance of their content. Additionally, LinkedIn indicated it made changes to improve count accuracy by automatically removing views generated from bot activity.
Amazon Sellers Drive
Record Sales in 2014
Amazon has transformed itself from a simple marketplace to a major Web power player with ventures such as Amazon Web Services and Amazon Instant Video. However, the Web company has never lost touch with what made them successful in the first place, their marketplace. In fact, sellers on Amazon had such a good year in 2014 that for the first time they collectively sold more than 2 billion items worldwide. Also, the Fulfillment by Amazon (FBA) service, which allows sellers to offer Amazon Prime benefits, grew <65 percent.
Really Worth it?
Fiksu, a mobile marketing company, has released a new report, titled “Facebook Audience Network Investigation – Value Beyond CPI,” which details the differences in earnings from display ad campaigns, Facebook News Feed ads as well as Audience Network ads. The report found that the revenue from purchasing users on Facebook’s Audience Network was $3.64 compared to the News Feed’s $1.63 and display ads paltry $0.15. Also, the report found that the Audience Network conversion rate was almost 10 percent higher than the News Feed and 25 percent higher than display ads.
Mobile Shopping Experience Fails Consumers
Mobile is one of the hottest trends in the Web tech world, yet consumers are still not happy with the technology. Mobiquity, a provider of mobile engagement solutions, released the results of a consumer study on the state of m-commerce in which it found that while consumers believe that m-commerce has potential, it still has a ways to go. One of the most interesting findings from the study was that while speed was voted the most important facet of a mobile website, 33 percent of participants stated that retailers’ websites take too long to load.
See what has the ‘Net community all abuzz with Website Magazine’s #WebTechWatch series – a weekly roundup, available online, that profiles emerging technologies and some of the most useful, new and established solutions for today’s Web workers. If you have a digital product or ‘Net service you think deserves a mention, tweet @WebsiteMagazine with the hashtag #WebTechWatch.
+ 7Geese: (EDITOR’S PICK)
Cloud-based social performance management platform that provides the ability to designate goals, give recognition to high-achievers and receive feedback in a private social network.
Platform that enables performance marketers to optimize any advertiser’s landing page.
Real-time (no buffering or data extrapolation) Web analytics platform with some interesting features including cross-domain tracking.
SaaS solution for compliance with the new 2015 EU VAT rules on the sale of e-services.
Human and machine website translation with one line of code.
Send SMS messages programmatically and receive direct communication from customers.
Online marketing software for local, geo-focused businesses.
A tool to automate like, comment, follow and unfollow activity on Instagram.
Instant scheduling, tracking, templates and polls for Gmail users.
An enterprise-level engagement platform for onboarding users.
Responsive shareable cards for Web content for easier reposting.
MORE NEWS OF NOTE:
- Popular retailers fail at social media too. Find out which ones at wsm.co/smretail
- Internet ad revenue hit historic highs in 2014. See the numbers at wsm.co/adhighs
- Amazon sellers can now negotiate with buyers. Learn more at wsm.co/negamazon
- Google works to get rid of CAPTCHA. Read more at wsm.co/byecaptcha