Netbriefs - June '14
Add to #AmazonCart?
Tweet while you shop! A new partnership between Twitter and Amazon is enabling consumers to add products to their Amazon shopping carts by simply tweeting the #AmazonCart hashtag. To use the feature, consumers must first connect their Twitter and Amazon accounts. Social shoppers can then reply with the #AmazonCart hashtag to any tweets containing product links in order to have the items added to their Amazon shopping carts. The purchases can later be completed on Amazon.com.
Undercover App Lover
If you’ve always wanted to play a Facebook app, but didn’t want to be “that” person in the newsfeed - you’re in luck. The world’s largest social network has unveiled a new Anonymous Login feature, which enables users to sign in to apps with their Facebook credentials and test them without sharing any of their personal information from the social network until they are ready. The feature is currently being tested by a few developers and will be more widely available in the coming months.
Google Shops for Shopping
In a move that will benefit its shopping platform, Google acquired Rangespan. The London-based startup is a provider of product listing management and big data services that help sellers identify products that will be in high demand in the future. Rangespan’s services will likely be integrated into Google’s Shopping unit to help retailers increase sales by optimizing their advertised product offerings in real-time in response to online market demands.
Brands Chat with SnapCHAT
In addition to images and videos, Snapchat users can now keep up with their friends through text thanks to a new Chat feature on the mobile application. With Chat, users can have conversations in a private screen through traditional text, snaps, previously saved images and videos from the camera roll. All messages, however, are cleared as soon as the chat screen is closed. Brands, including Taco Bell, have already started leveraging the feature to interact with consumers.
Foursquare Breaks Up
Foursquare is splitting its business into two separate apps - focusing exclusively on reviews (no check-in) in its legacy app and introducing a new application called Swarm. With Swarm, users are able to share what they are up to, find out which of their friends are nearby and discover friends who would like to hangout. According to Foursquare, Swarm will be available soon for both iOS and Android devices, and eventually Windows Phone too. Additionally, the original Foursquare app will be getting an update that includes more personalized search and improved recommendations.
Instagram Explores Personalization
The Explore tab on Instagram is now helping users discover more than just popular content – it’s getting personal too. According to a brief Facebook post from Instagram Co-Founder Mike Krieger, the social network has been working on incorporating personalized content into the Explore tab for users. This will not only help users find content that is tailored to their preferences, but it could also help brands get discovered by more relevant audience members.