Netbriefs - May '14
Gmail Gets Visual
If Google gets its way, the email inbox of the future will be much more visual. The company is trying out a new version of Gmail that lets users view emails, grouped in the Promotions tab, in a visual grid. While the layout is currently just a test, the feature has the potential to shake up the email marketing industry, as it will enable marketers to leverage visual content to entice users to open messages in addition to subject lines. For further reading, visit wsm.co/gmailgrid.
Both Facebook and Twitter got ready for spring by sprucing up the design of their social networks. The most significant updates to Facebook’s design include font changes and more prominent images. Twitter’s redesign, on the other hand, actually makes the social network look a lot more like Facebook (see image). For example, the redesign showcases larger profile and header images and offers new functionality, like “pinned” and “best” tweets that highlight certain tweets on a user’s profile.
The Gift of Pinterest
Pinterest wants consumers to visit its social network the next time they are in a gift-giving mood with the launch of its new Gifts Feed. The social pinboard’s new feed showcases products that are available for purchase and displays important details like pricing, availability and where the products can be purchased online. Advertisers looking to have their products show up in this feed must be using Rich Pins.
What's Your Google+ Number
Google+ users can now see exactly how popular they are on the social network, thanks to a new view count report. The feature provides the number of times that content has been seen by followers, including photos, posts and the page itself — going back all the way to Oct. 2012. Users who do not want to reveal their Google+ view count can opt to hide this metric from their page.
Bing Search Gets Personal
In an effort to bring richer, more interactive search results to its users, Bing has added more than 150 million new “entities” to its Satori knowledge engine, the technology that powers the company’s Snapshot search results. As a result, when users search for a medical professional, for example, they will be provided with a Snapshot that includes information like the professional’s specialty, experience, education, address and phone number.
Listrak Recommends Recommendations
Listrak is expanding its digital marketing services beyond email with the launch of a new retailer-focused personalization engine dubbed Recommender. The solution allows e-commerce merchants to create and share personalized content across channels, including email, Web, mobile and social. Retailers using Listrak’s Recommender are able to control the products that are promoted and how they are presented to consumers. Plus, the platform personalizes email campaigns at the time of open so that subscribers receive a personal experience with up-to-date content.
More 'Net News
• Instagram’s user base is active, to say the least. Take a look at the social network’s stats by visiting wsm.co/gramstats
• A significant portion of display ads aren’t being seen by consumers. See how many are “invisible” at wsm.co/notviewable
• Turns out, consumers LOVE mobile apps. Find out how much time they spend in them at wsm.co/applove14