NeverBlue Lead Gen Goes Global
Lead generation network Neverblue announced international expansion plans.
The company said it will move into Western Europe with a special focus on Germany, France and the United Kingdom.
"Internet marketing and specifically lead generation are growing global opportunities. The international markets will outpace domestic growth," said Hakan Lindskog, Neverblue's CEO. "All of our top advertisers and top publishers are expanding internationally, so Neverblue's strategy is sound."
Neverblue has seen impressive international results to support the investment, with more than 40% of all conversions now occurring internationally and with the UK recently becoming one of Neverblue's top performing markets. The company is now driving over one million leads per month.
An important somewhat related side note: Website Magazine will be publishing a list of the top 50 affiliate networks in its May issue. Keep an eye out for it in the next few weeks.
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