New Ad Format from Yahoo! Delivers

Yahoo! yesterday unveiled a new display ad unit for its login page.

That would normally illicit a collective yawn from our editorial department but take a closer look and you will find one of the more creative and immersive advertising experiences you have seen yet ... guaranteed. 

The new ad unit is part of Yahoo!’s Digital AdVentures program, an offering meant to provide a proving ground for Yahoo! and its advertising partners to "collaborate on piloting next-generation advertising solutions as well as conduct and publish research from these programs".

That's only the half of it. What the ad unit promises marketers is an opportunity to creatively spotlight their brands on one of the most-trafficked Web destinations (the login page is visited by approximately one in ten Americans daily). Mark my words - this is something that will get the attention of big-brand marketers. 

Yahoo! has effectively retooled its login page to become a "large palette for highly artistic and impactful creative execution" according to a company statement. 

“We’re committed to providing marketers with the ability to stand out and connect with online audiences by redefining the digital canvas and offering massive reach.  There’s no better example of this than the new ad unit on our login page, one of the Internet’s most visited pages, which offers advertisers an opportunity to show off their artistic prowess, with scale that few advertising opportunities can match.”

Visit Yahoo! and head to the login page to see the new ad formats in action.