Generate 44 Different Ad Sizes with Simpli.fi
Localized programmatic solutions provider Simpli.fi has unveiled a new ad generation tool that aims to make it simple for users to create and export ads for use across media platforms and owned properties.
The tool, dubbed OnTarget, enables users to export full creative sets in 44 sizes to make it efficient and cost effective to extend campaign reach. Moreover, sales teams can use OnTarget to produce spec ads that can be leveraged to enhance sales calls by showing advertisers how efficiently ads of varying sizes can be produced.
“OnTarget will reshape the way digital ad generation is done, providing significant benefits for local sales teams in need of spec ads to enhance sales calls and expanding display campaign reach and effectiveness through incremental ad sizes,” said James Moore, Simpli.fi Chief Revenue Officer. “The tool is just the latest in a consistent series of innovations that Simpli.fi has made that positively impacts the digital advertising space.”
It is important to note that the variety of ad sizes OnTarget offers can help businesses increase their presence in mobile and social channels. Additionally, OnTarget makes it easier for advertisers to perform A/B testing between ad sizes to maximize campaign performance.