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New Advanced Analytics Features in Google

Posted on 5.10.2009

Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks).

Warning: these new features are for advanced users, so if your head explodes, don't blame me.

Pivoting and Secondary Dimensions: Users will now be able to perform inline cross-tablular analysis of their data, useful for receving an in-depth yet quick analysis within the same table. For example, users will be able to see keywords and cities in one "dimension" and then pivot to another dimension (such as source) while viewing additional metrics such as pages/visit in a single table view..

Share Custom Reports and Advanced Segment Customizations
: Users will be able to share the framdword of custom reports and segmenting so that other usres can apply the framework to their own GA data. Users will be able to post a URL for a report or email it to a friend/colleague. When people click on it, the user will import the report structure. Rather than seeing your data though, the user will see the report you build but with their data in it.

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