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New Analytics Tools for Social and Mobile App Developers

Posted on 2.22.2012

Claritics, a user-intelligence solution for social and mobile app developers, has announced the availability of Claritics 2.0, representing a major set of feature upgrades and new analytics tools to help app developers optimize acquisition, engagement and monetization campaigns.

Coming out of beta, Claritics now includes all new, more powerful cohort analysis, user segmentation and custom event tools that significantly simplify the analytics process while providing a more granular level of reporting and insights.

“We believe that analytics should be simple yet powerful, and that it shouldn’t require a ton of development resources to get up and running,” says Jay Bala, co-founder and CTO of Claritics. “The latest version of our analytics platform was designed to allow developers to instrument their apps in less than half an hour and start receiving analytics right away. Nearly all of the KPIs and reports developers need are available right out of the box, and anything else they need can be built quickly and easily by anyone within their organizations.”

Instrumenting and configuring an analytics package can be a painstaking and time-consuming process for app developers – one made even worse by the rigid event frameworks of most analytics tools. Claritics 2.0 ships with a large assortment of pre-defined user segments, cohort groups and in-app events so that developers can get access to domain-specific analytics and reports from day one.

New features include the following:

Cohorts Drilldown: Developers can easily analyze multiple, pre-defined cohort groups (1-day, 2-day, 3-day, 7-day, 30-day, 60-day and 90-day) to see which groups show higher rates of return and engagement. This feature supports the ability to further filter and analyze data based on age, gender, country and the channel through which the users were acquired in order to optimize marketing spend and acquisition campaigns.

Custom Events: Developers can create any number of custom events to track specific gaming events and game interaction mechanics that are unique to their games. Tracking user activity trends around these custom events with deeper demographic drilldowns provides developers with actionable insights into what works and what needs change every time new features are introduced to their games.

Improved User Interface: The company’s updated visualization interface features an easy-to-use dashboard and interactive charts that allow developers to drill down into more granular levels of data. The interface also includes advanced cohort analysis and custom event reporting capabilities that help game publishers visually analyze behavioral trends over time.

Top N or Bottom N Drilldown: With this feature, developers can now drill down from metrics like DAU, New Users, ARPU, K-Factor, Virtual Coins Spent, etc. to quickly find out the Top N or Bottom N demographic combinations that have contributed to each metric. This is in addition to the ability to drill down individually by age, gender and country attributes across these metrics.

Cross-platform Integration: Developers with games across multiple channels or platforms (social, mobile, online) can log onto a single dashboard to analyze user behavior from across all of their games.

Claritics is immediately available for application developers on Facebook, Android, iOS, HTML5 and other social and mobile platforms. The company offers a free, 30-day trial for all analytics packages, with pricing plans starting at $500 per month afterwards.

To instrument your applications and begin receiving analytics reports right away, developers can sign up here.

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