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AdGear Partners with Data Management Platform

Posted on 9.09.2014

In order to properly assess their advertising campaigns effectiveness, advertisers need all of the data they can get their hands on.

However, for them to truly take advantage of all of the data available today, they need a way to clearly organize it.

AdGear has announced that it is integrating its demand-side platform, AdGear Trader, with FlxOne, a data management platform.

The new integration will allow users to collect and manage all their campaign performance data in a singular location instead of having to bounce back and forth between platforms. Not only will this help advertisers to better organize their data from multiple sources but also lead to quicker data visualization with the help of a new side-by-side comparison tool.

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“Using FlxOne will enrich campaign data with revenue or other sales related information, bridge data from multiple systems and channels, and improve the quality of audience data—all while providing new insight into the technology in use and, most importantly, efficiently gathering and aligning all performance data,” said Vlad Stesin, co-founder and VP of product at AdGear.

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