New Email Retargeting Solution for B2C Brands
B2C customer acquisition company CertainSource has unveiled version 3.0 of its platform, which includes an email retargeting solution for reengaging prospects who have abandoned the sales funnel prior to converting.
The email retargeting solution enables B2C brands to recapture consumers and convert them into customers. Like display retargeting, brands can leverage the company’s email retargeting solution to grow their number of qualified prospects over time. Plus, CertainSource’s live audience and send-time optimization capabilities trigger email when prospects are online to increase engagement and conversions.
In addition to email retargeting, CertainSource 3.0 offers expanded funnel acquisition management capabilities that can help brands manage and optimize thousands of omnichannel lead sources in real-time. What’s more, CertainSource measures the quality of top-performing lead sources and eliminates sources that perform poorly or generate risk to a brand’s online reputation and inbox delivery statistics. This helps marketers identify which sources to spend their budget on to drive a better return on investment (ROI).
“CertainSource solves the biggest challenge facing online marketers responsible for customer acquisition: cost-effectively growing their email lists with quality customers and prospects,” said CertainSource CEO Neil Rosen. “By adding in the ability to retarget those that have fallen out of the funnel prior to converting in the latest version of our solution, we are enabling brands to scale significantly over time without increasing media budgets.”