New Features Within Google Ad Planner
Google introduced several new interestng features today that integrates DoubleClick Ad Planner data with other Google advertising solutions. If you're looking to put your online advertising into hyperdrive, keep reading.
The most noteworthy feature is the Ad Planner 1000 list, a list of the top 1,000 global sites on the Web ranked by unique users as measured by Ad Planner. The list which is published monthly reveals the number of unique visitors, number of page views and reach for each site, making it a valuable reference for the most popular sites on the Web. The information is available online as a reference and as a downloadable file.
The most valuable feature added to Google's Ad Planner in my opinion is the new Export to Adwords feature. Sites identified within the Google Content Network by media planners can export those sites and placements and they will be set up as a new campaign or ad group within an Adwords account. This could be a great way to build media plans for managed placements particuarly for display advertisers.