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New Google Ad Planner Connects Publishers to Advertisers

Posted on 5.05.2009

Google once again has released a new tool to help publishers/affiliates find the best advertisers, and advertisers to find the right audience. Ad Planner Publisher's Center lets publishers submit their sites for consideration to the most relevant advertisers. By claiming your site in Ad Planner, publishers can search for those websites that best fit the advertiser's target audience. Start by adding your URL, then verify by adding a meta tag or upload an HTML file to your server.

What if you don't claim your site? Does that mean Google's top (and highest paying) advertisers won't find your site? Is it worth the risk?

Log back into the Ad Planner Publisher Center to start editing your profile. Write a site description, add relevant categories, indicate ad specifications and add a URL where advertisers can learn more about your site. You can also share your Google Analytics data so advertisers can get a clear picture of your audience.

The result is that advertisers will end up paying more to target your audience. In turn, your earnings (and hopefully number of clicks) will increase as the ads become more relevant to your audience. Higher CPC + increased CTR = more earnings for you, the publisher/affiliate, and better leads for the advertiser.

Google's Ad Planner Publisher Center is yet another example of why Google is such a dominant force in the Web publishing and advertising business. While Google is doing everything they can to empower both publishers and advertisers, Microsoft and Yahoo! continue to drag their heels and lose ground.

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