New Issue of WM Now Available - August 2011
Website Magazine's August 2011 issue is available here
The Internet retail experience has changed dramatically over the years. From product recommendation and social media to site search and remarketing, merchants today have more information, more tools, technology, resources and proof that the strategies, channels, and media they select can improve their bottom line. And there’s proof—the continued growth of e-commerce over the years.
The Census Bureau of the Department of Commerce announced in mid- May that its estimate of U.S. retail e-commerce sales for the first quarter of 2011 was $46 billion, an increase of 3.4 percent from the fourth quarter of 2010. While some analysts believe that the world’s economy might be in for what we call a double-dip, rest assured that if anyone is in position not just to survive but thrive, it is Internet retailers.
Website Magazine’s August 2011 feature, “Beyond the Cart,” approaches the challenges and opportunities of the e-commerce industry in a unique way. While a great deal of attention is given to what happens with merchants’ shopping carts, much more happens in the lifecycle of a customer.
Discover practical acquisition strategies, retention methods and resources to make sure your e-commerce enterprise capitalizes on all of the opportunities beyond the cart.
This edition of Website Magazine also features several practical yet actionable articles on topics such as getting started with HTML5 and microdata, content development, the mobile Web, title tag optimization for SEO, development frameworks, data-driven editorial calendars and a special look at the white-hot alternative health vertical and the challenges it presents for affiliate marketers.
Enjoy this issue of Website Magazine and share your stories of ’Net Success and moving “beyond the cart” with us online at WebsiteMagazine.com. Best Web Wishes, Peter Prestipino — Editor-in-Chief,Website Magazine Peter@WebsiteMagazine.com