New Issue Online: Website Magazines November '09 Edition
Website Magazine's Current
Issue is Online and Ready for Your Review
The most recent edition of Website Magazine is now available. The feature article addresses how, while social media may get the attention and search the investment, email is where it's at for Web professionals. This month WM is also pleased to present Shawn Collins on the State of Affiliate Marketing, Jordan Kasteler on the Anatomy of Linkbait and Joseph Kerschbaum on Staying Competitive in PPC and a whole lot more.
Below you'll find the Editor's Letter "Inside the Online World -
When I started my professional career as an Internet marketer many years ago, my primary charge was to design, develop and distribute e-mail newsletters. Little did I know that the lessons learned from my first day forward would ultimately lead to a deeper understanding of Web success.
Fueled with raw excitement that comes with hitting the send button, marketing to existing clients (and even a few prospects along the way) became less about metrics or key performance indicators and more about building relationships and sharing quality information; more about the positive reaction of members on that list than its actual size, and less about message frequency.
E-mail, despite its complexities, remains one of the most powerful tools in the professional marketer’s arsenal. Inexpensive, targeted and direct, few other channels provide the immediate return that email offers. What has changed since my first e-mail marketing campaign is how we as senders approach the practice in the first place.
Website Magazine’s November cover story addresses how e-mail technology and consumer need increasingly intersect, and how Web professionals should select an E-mail Service Provider based on their communication strategy and their users’ media consumption. This issue also features an impressive lineup of editorial content including “Keep Your Edge on Competitive PPC Keywords” by Joseph Kerschbaum, “Anatomy of Linkbait” by Jordan Kasteler and “The State of the Affiliate Marketing Industry 2009” by Shawn Collins. As always, there is plenty more value in this November issue including Heather Lutze’s Findability Makeover and Dante Monteverde’s SEO Corner.
I’d like to thank our many advertisers for playing an integral role in the development of this magazine and, of course, our subscribers (all 141,000 of you) for making Website Magazine a part of your Web success strategy. Four years ago this publication started and we’re anticipating many more great years. Thanks again, and Happy 40th Anniversary to the Internet.
Best Web Wishes,
Peter Prestipino— Editor-in-Chief
Coming Up @ Website Magazine
While consumers spend just three percent of their time using “search,” it is and will remain the most important means of traffic acqusition. Website Magazine’s December issue “Search All Over; Essential SEO & SEM” will reveal what it takes to stay competitive in the search engines — in both paid and organic results. As in each issue, Website Magazinewill also conver other important trends and topics including monetizing customer lists, reputation management, mobile marketing, robots.txt, segmenting and automation in Google Analytics and more. The December edition is a “special issue” so subscribe today at websitemagazine.com/pro.
December: Search (SEO/SEM) All Over
January: Web Trends
February: Performance Analysis