New Patent Drives Results for PowerReviews
Social commerce solutions provider PowerReviews has received a new patent relating to the method in which it delivers user-generated product reviews to more than 4,700 websites globally. This is the second patent PowerReviews has received for social commerce innovation since 2009.
PowerReviews’ Software-as-a-Service (SaaS) delivery methods make it possible to display user-generated content on brands’ product pages in a format that is easily crawled by search engine spiders, making it a leader in the space along with Bazaarvoice and others.
“The SEO value of user-generated content is essential to our business,” says Kimberly Ruthenbeck, Director of Web Customer Experience at home furnishings retailer Room & Board. “PowerReviews’ technology allows us to drive more traffic directly to our product pages and increase sales.”
In November 2009, PowerReviews received its first patent relating to its Review Snapshot, a technology that helps provide consumers with a structured review summary. In a study of over 400 Internet shoppers, PowerReviews’ structured reviews were preferred 2-to-1 over traditional reviews for making more informed purchase decisions.
“Because of our multi-tenant SaaS model—which ensures all customers are on a single code base—we can consistently deliver innovations that produce results for our customers,” says Nadim Hossain, Vice President of Marketing for PowerReviews. “We’re pleased to be recognized by the U.S. Patent and Trademark Office for our technology, validating our commitment to social commerce innovation.”