New President In Town at Innovid
Hiring is a big decision for companies of any size and for any position, but when it comes to onboarding a president, the stakes get higher.
Innovid, a global agency offering video solutions for brands like Kraft and Microsoft, has announced the hire of Beth-Ann Eason as president, formerly of DoubleClick, Yahoo! and Conde Nest. Eason (pictured) will be responsible for expanding the company's global footprint across client services, marketing, publisher relations and sales. Eason has quite the experience to help her in this position.
Most recently, Eason was behind the merger of Lucky Magazine with e-commerce company Beachmint, transforming a magazine about shopping into a platform for shopping and discovery.
With 400 percent business growth from 2014 to 2015, Eason comes on board at Innovid at an ideal time.
“Innovid’s proven track record to transform pre-roll video into engaging, lean-forward, ROI-driving content has led to relationships with top agencies and advertisers, as well as partnerships with Facebook, and Roku. Being able to create, deliver and measure personalized and interactive video across all devices has positioned Innovid in the center of this burgeoning market,” said Eason.