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New Search Analytics API a Digital Blessing for SEO

Posted on 8.05.2015

The Search Analytics feature within Google's Search Console (formerly Webmaster Tools) has been well received by 'Net professionals - particularly those involved with search engine optimization.

Google's Search Analytics report, for the unfamiliar, shows how often a site appears in Google search results, and makes it possible to filter and group data by categories such as search query, date, or device. The availability of the data means SEO's will be able to see how search traffic changes over time, learn which queries are made on smartphones to help improve mobile targeting, and to understand which pages have the highest or lowest click-through rate from the Google search results pages.

But it's about to get a whole lot better.

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Google announced that it will now be making the Search Analytics data accessible for developers through an API which will make it possible to include search performance data directly into third-party applications and tools. The new API, for example, can be used to verify the presence of data, and pull data related to the top queries or pages.

The release of the new Search Analytics API, documentation available here, follows the closure of the Webmaster Tools API earlier in the year.

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