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New Service from comScore Measures Traffic by Device

Posted on 6.22.2011

A new service from comScore offers reporting on digital traffic based on device, which includes computers, mobile phones, tablets, music players, e-readers, gaming devices and other Web-enabled devices.

Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged Web page content, the new service called Device Essentials includes comScore’s first publicly available data showing device activity by connection type and device category. Device Essentials will initially report exclusively on page view activity and is immediately available across all of comScore’s reporting geographies.

The number of different reporting dimensions available in the service provides answers to a variety of digital business questions. Reporting capabilities include the following:

•    Share of smartphone and feature phone usage by OS
•    Carrier share of smartphone traffic
•    OS share of carrier traffic
•    Traffic to site content categories by carrier, OS and device type
•    Mobile HTML vs. standard HTML traffic by content by device type
•    WiFi vs. Non-WiFi traffic

“Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience,” says Serge Matta, comScore’s executive vice president of telecom and wireless.

Visit comScore for more information on the new service, Device Essentials.

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