Three's a Charm for This Social Platform
A new social commerce platform helps merchants leverage the power of social networks to obtain more conversions, higher average order values, increased engagement and better word-of-mouth advertising.
The ShopSocially platform embeds social experiences, such as rule-based targeting, incentive management and social analytics into the merchant’s buying workflow to help improve discovery, engagement, decisions and conversions. Additionally, the platform offers a Social App Library with extensions that include viral offer sharing for better email promoting, incentivized share-a-promotion and share-a-purchase technology, ask-a-friend functionality, a Facebook fan aquisition tool and a shopping community feature, which allows merchants to create a social online shopping community.
“There are three key elements to a successful social commerce strategy,” says Jai Rawat, CEO and co-founder of ShopSocially. “One, focus on generating authentic word-of-mouth, consumer-to-consumer (C2C) recommendations. Two, embed rich, targeted social experiences in the entire buying workflow to create a better user experience. Revenue uplift will follow automatically. And three, experiment a lot. While there are certain best practices, social experiences have to be fine tuned for every site.”
According to ShopSocially, merchants that have leveraged the platform have reported up to three times an increase in sales from email promotions, a 12-percent average increase in site conversions, a larger social media audience through converting 2 to 5 percent of site traffic into fans, as well as an increase average of 95 percent for onsite and fanpage engagement.