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New Tools Available in HootSuite App Directory

Posted on 12.12.2011

The HootSuite App Directory, which went live in November, has launched application support for three new networks – Constant Contact, Summify and Formulists.

Let’s take a look at the features of these new apps:

Constant Contact  Enables HootSuite users to view results of recent email campaigns, and share campaigns across social networks, which extends the reach of a business’s online marketing initiatives. Users of this app can view the number of emails sent, opens, clicks and bounces, as well as view who opened and clicked on links, and which links were clicked on.

Summify – Users can control the large amount of news on social networks, as well as filter important updates into personalized digest summaries within HootSuite’s user-created streams. Additional features include the ability to view details of new items within summaries, such as who shared items, and the actual message that was shared.

Formulists – Formulists users can manage Twitter lists more easily and view dynamic, personalized list streams within the HootSuite dashboard. This app allows users to analyze lists and streams with a variety of features, as well as view and engage top fans, followers and unfollowers.

This new lineup adds to HootSuite’s App Directory, which already includes apps for YouTube, Flickr, Tumblr and Get Satisfaction. The new tools are immediately available to the more than 2.7 million HootSuite users throughout the world, including Basic, Pro and Enterprise users. These tools will enable social media managers to publish content and target more audiences across a larger number of social networks

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