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Yahoo (Gets) Local

Posted on 8.14.2007

The Yahoo! Local service rolled out serveral new features today that are worthy of note. According to the Yahoo! Search blog, Yahoo! has made changes to its local search capabilities to better utilize the user ratings, reviews and other user-generated content from its community.

Yahoo! is also allowing users to comment on user reviews. "We hope that the additional opinions and reviews will help make everyday decisions like picking a florist, finding a great day spa and zeroing in on the nearest Starbucks that much easier for you." That's the way you build a community!

A few more interesting features worthy of note:

  • Weekender: Offers a weekly selection of things to do to plan your weekend.
  • More "Local Buzz": Displays the top moving search terms in your hometown with a search cloud, and shows the most recent reviews from your area.
  • Best Local Events: Yahoo! finally pulled some value out of its Upcoming.org acquisition.
  • Save For Later: Maybe some del.icio.us synergy in the future?

Overall, it's incredibly well thought out and dare I say, sophisticated. In my opinion it's easily one of the foremost local portals available. Take that Google, I mean Yelp.com.

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