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NewsTrak Clips Enhanced at BusinessWire

Posted on 1.11.2011

Media distribution service Business Wire released an enhanced version of its media monitoring service NewsTrak Clips this week.

The service, which is finding itself competing with a deep pool of pure-play social media monitoring providers, now provides improved keyword searching and filtering of archived clips (by language, time frame, publication), dynamic creation of 3-D charts and graphs for media measurement, delivery of clips into individual folders (also includes drag and drop navigation for moving clips between folders), the ability to create a branded newsletter using retrieved clips, and the ability to export clips, charts or both to multiple formats.  

Two other noteworthy features should make for a strong offering in the very competitive market, particularly for public relations and online marketing agencies. 

- The service's social media monitoring has been enhanced to include crowdsourcing features that allow users to add new sources, revise data in existing sources, and identify sites as spam.

- Clips are permanently archived for as long as a user subscribes to this service that is powered by CyberAlert and provides a powerful search engine for highly relevant filtering, sorting, retrieval and sharing.

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