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No More Rounded Data in Google Webmaster Tools Search Queries Report

Posted on 1.16.2014

Google's Webmaster Tools solution has updated one of its most popular features - the information it reports about search queries.

The search engine indicated earlier this month that the data found within the search queries report will no longer be rounded or bucketed. Essentially, this means that webmasters and SEOs will now actually have access to a more accurate picture of their organic traffic over the last ninety days which puts them into a position to more accurately compare impression and CTR and see how they can improve their content..

The Search Queries page in Webmaster Tools shows those Google Web Search queries that have returned URLs from a particular site (i.e. your own) - at least the top 2000 keywords. Webmasters and SEOs can also see information about the site pages that were seen most often in search results (top pages).

Keep in mind that while it's possible to view up to 90 days of historical data, webmasters can only see change data for time period of 30 days or less. Also worthy of note, as of December 31, 2013, the Searches report displays all impressions and clicks that came from mobile visitors, including those queries that resulted in a skip redirect to your mobile site.

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