No Patience for "Glitchy" Apps
It is official, the attention span of humans is officially shorter than that of a goldfish.
With human attention span continuing to shrink (12 seconds in 2000 compared to eight seconds in 2013) consumers literally have no patience for “glitchy” or “buggy” applications to work themselves out. Due to consumers' short attention spans it is vital for app developers to thoroughly test and monitor how their applications perform. This is where Applause steps in.
Applause, formerly known as uTest, is an application quality company which offers several products to help developers improve the performance and overall quality of their apps. Along with changing their name, Applause has announced their entry into the European market through the acquisition of German crowdtesting company, Testhub. In the next month Testhub will expand as it transitions into Applause EU. The company's Berlin headquarters will serve as the European base for Applause.
Applause offers three main products to developers, in-the-wild testing along with mobile SDK (Software Development Kit) and mobile analytics. These products are all tied together through their 360-degree App Quality Dashboard which allows developers an integrated view of their apps from pre-launch to post-launch.
"Web, mobile and wearable applications -- and the quality of these digital experiences -- are the gateway to brands and businesses. This new ideal of 360 degree app quality is the best way for companies to differentiate themselves, and win in the highly competitive apps economy," said Applause CEO Doron Reuveni.
Customers of Applause include Google, Amazon, USA Today and Netflix.