No Seriously, How Do You Measure Up to the Competition?
Admit it... you relish having rivals.
Competition can serve as a catalyst for achievement in some cases because it helps you (and/or your business) understand its performance and identify opportunities for improvement and optimization. And in the crowded e-commerce market, that's more important than ever.
There are, fortunately, many software solutions designed to help enterprise understand how they measure up to the competition.
Content Analytics, for example, recently released a component within their e-commerce management platform to provide brands with information on how they are performing relative to their online competition. The new Competitive Insights feature will provide brands with competitive intelligence on page one share of search, in-stock rates, share of shelf, buy box ownership, review coverage and average rating.
"Brands are measured based on market share relative to their competition. We now give brands actionable data and insight to know where they stand amongst their competition and a set of tools to manage their content to help them compete. Our customers think this kind of transparency is very valuable,” said Brian Bates, VP of Sales and Marketing for Content Analytics.