No Video Analytics? No Problem.
Video is emerging as the most powerful medium to drive increased engagement and conversion rates. In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.
Video marketing and video analytics platform Vidyard has announced a new suite of integrations with Adobe Marketing Cloud.
Vidyard users will now be able to embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics. Customers can also leverage Vidyard’s new Personalized Video solution for delivering personalized video experiences for each individual viewer by seamlessly weaving their name, company name, company logo or other unique content directly into the video itself.
“Our customers are using video content to engage and convert their audiences at every stage of the buying journey, and many of them now have thousands of videos across disparate digital properties,” said Devon Galloway, CTO at Vidyard. “Our new integrations with Adobe Marketing Cloud will help those businesses scale the use of video across their digital programs and to leverage unique audience engagement insights to optimize their performance and make smarter decisions.”